Singapore – Data and artificial intelligence (AI) company ADA and growth management platform Insider have announced a new partnership to aid enterprises in achieving a greater return on multichannel personalization and marketing campaigns through AI and data analytics.
The partnership entails unifying ADA’s newly formed MarTech-as-a-Service offering and Insider’s AI-powered Growth Management Platform (GMP) which will empower enterprises to scale up and predict customer behavior in real time. Marketers can also seamlessly personalize and streamline campaigns to acquire, activate, and retain customers.
“We’re really excited to be working with Insider. We believe this partnership will help our clients realise more value by allowing us to offer an end-to-end solution that covers the full marketing and sales funnel. We have big goals to continue to expand our business in Asia; so, ADA and Insider’s strong MarTech proposition will help us achieve our ambitious targets,” said Chris Wiseman, head of marketing technology at ADA.
For Patrick Steinbrenner, managing director for APAC at Insider, he believes that with the right recommendation algorithms powered by AI, enterprises can deliver precise individualized cross-channel recommendations and uncover full revenue potential.
“ADA’s digital and data maturity models’ expertise combined with Insider’s platform capabilities will take marketing to the next level. We’ve enjoyed collaborating with the team at ADA to bring more value to our end customers,” Steinbrenner stated.