Shanghai, China – Dentsu China has recently announced the appointment of Richard Tan as CEO of Dentsu Creative China. His appointment will be effective on November 16 this year.
Tan will be reporting to Deric Wong, CEO of Dentsu China, and will be leading about 1,200 strong teams across Dentsu’s offices in Beijing, Shanghai, Guangzhou, Nanjing, and Wuhan.
He is expected to accelerate growth for the group’s extensive client base while championing innovation to drive greater integration to Dentsu’s creative services to media and its customer experience management.
Speaking on his appointment, Tan said, “I am passionate about balancing bold creativity with sustained business impact in China’s dynamic digital ecosystem. I love where DENTSU CREATIVE is heading and leading with ‘Modern Creativity’… through a simplified but compelling proposition that navigates practical challenges in the modern world of complexity.”
Prior to joining Dentsu Creative, Tan held several senior management positions as country head in various agency networks in China for 20 years. This includes Euro RSCG, DDB, and Mullenlowe China.
On Tan’s appointment, Wong commented, “I am pleased to welcome Richard as he takes on the leadership of Dentsu Creative China. We live in a time of exciting possibilities and Richard as a seasoned agency leader will continue to build on the momentum with dynamism.”
He added, “Our leadership team looks to work closely with Richard, to continue building on our bold strategies to fuel market-leading growth and help brands create lasting good with meaningful progress, as Dentsu continues to evolve in China’s digital era.”
Tan will be replacing Dentsu Creative China’s incumbent CEO Keita Ishikawa, who will be moving on to a management role at Dentsu Inc. in Japan.
“I would also like to take this opportunity to thank Keita-san for everything we’ve achieved together under his transformative leadership and wish him our best in his new role,” Wong further stated.
Cheuk Chiang, chief executive officer at Dentsu Creative APAC, also said, “There is no creative leader in China more experienced than Richard. As we take Dentsu Creative to the next level, he is well placed to deliver success. He lives and breathes creativity.”
Since its launch last June, Dentsu Creative has been continuing its series of leadership appointments with Benny Augustine for India, Cheuk Chiang for APAC, and four new hires for its global leadership team.