India – dentsu international has created an entirely new global creative network, ‘Dentsu Creative’, which unites its creative agencies, including DentsuMB, 360i, and Isobar, and expands its entertainment, earned attention, and experience capabilities.
The new global creative network is part of a broader strategy aimed at simplifying client engagement and injecting creativity in everything dentsu international does, all backed by a depth and breadth of creative capabilities that are unparalleled in the market. It seeks to transform brands and businesses through the lens of modern creativity, which looks to deliver ideas that create culture, change society and invent the future.
Led by Fred Levron, chief creative officer at dentsu international, ‘Dentsu Creative’ will be comprised of 9,000 creative experts in 46 markets connected to 37,000 media and CXM experts across dentsu international and collaborate closely with the agency’s creative team in Japan. In the near future, further leadership announcements will be made as the new network brings in the next generation of strategic, production, business, and creative leaders.
Levron noted, “Clients, talent and the industry at large are craving for a change: in the way we build brands, in the way we collaborate and in the role we give to creativity. If the current players have set the rules of the previous century, we have the ambition to set the rules for the decades to come.”
‘Dentsu Creative’ blends dentsu’s unique DNA of 120-year-old Japanese heritage and craft with its rich experience of building brands in the modern media landscape. Using customer intelligence to deliver ideas that are big enough to live anywhere, bold enough to chart new executional territory and rich enough to connect personally with millions.
Moreover, a striking visual identity has been crafted as a creative expression of East meeting West, a signal of the network’s dedication to craft and the transformative power of creativity and to help ‘Dentsu Creative’ attract and retain the best creative talent.
Wendy Clark, global CEO at dentsu international, said that they are fortunate to draw from their Japanese heritage steeped in a relentless focus on craft, innovation, and creativity.
“This legacy inspired our vision for modern creativity that was born in Japan and raised in a connected world. ‘Dentsu Creative’ offers a simplified, modern creative proposition that answers clients’ needs for us to break down agency silos and inefficiencies and seamlessly connect our talent around the right client opportunities at the right time,” added Clark.
Meanwhile, Amit Wadhwa, Dentsu Creative’s CEO for India, said, “With ‘Dentsu Creative’, we will unite our creative talent under one brand; this will further simplify client engagements and strengthen our creative prowess. Moving with times is important and now is the time to transform brands and businesses through the lens of Modern Creativity. ‘Dentsu Creative’ ensures the best output for our clients and the best opportunities for our people, which is the most exciting part for me.”
Ajay Gahlaut, Dentsu Creative’s group chief creative officer for India, said, “With ‘Dentsu Creative’, we will transform the creative face of dentsu as a network. As we add modern creativity to all the disciplines within the network and combine them, we will create a new-age powerhouse. Our aim is to bring profit and purpose together for our clients and our people. This is what the industry has been waiting for, and we are the forerunners of this breakthrough. Exciting times ahead!”
This launch follows Dentsu Group’s February 2022 announcement of a JP¥ 250 to 300b acquisition investment fund for 2022 to 2024.