Shanghai, China – Renowned sports retailer Decathlon in China has appointed OMD China as its official media agency locally, following a multi-agency pitch. The agency will be taking over its integrated media planning and buying duties across traditional and digital channels for the sports retailer.
OMD China said it was able to clinch the account by displaying a strategic approach to deliver business results through digital and data-led expertise.
For the remit, the agency will be guided as well by OMD Design, the agency’s end-to-end planning process.
“Over the course of a rigorous selection process, OMD demonstrated their experience and passion for the sports category as well as their advanced strategic thinking with integrated group resources. I’m confident our partnership will result in our brand breaking through in a highly-competitive category and we look forward to working with OMD together for a new journey in the coming future,” said Heddy Yuan, chief marketing officer at Decathlon China.
Meanwhile, Connie Chan, CEO at OMD China, commented that said appointment is a testament to OMD’s strategic approach and their emphasis on placing greater insights and capabilities at the heart of communications planning.
“Coupled with the calibre and passion of the team, we look forward to leveraging the best of our capabilities to drive direct and measurable business impact for Decathlon,” Chan stated.
This appointment comes on the back of OMD China’s recent wins that include UNICEF, BHP and Taro, a Thai snack company.