Tag: China
![[Expansion] Yell Worldwide Bangkok](https://marketech-apac.com/wp-content/uploads/2026/07/Expansion-Yell-Worldwide-Bangkok.webp)
China – Yell Worldwide has expanded its presence in Asia with the opening of a new office in Chengdu, marking its eighth regional location and strengthening its capabilities to support brands entering China’s evolving consumer market. Located in one of China’s fastest-growing commercial and...
China – Fashion retailer Shein has reportedly secured approval from China’s securities regulator for its planned Hong Kong initial public offering (IPO), marking a significant step forward in the company’s years-long pursuit of a public listing. Reuters reported that the approval notice was...
![[Campaign] Apple China Campaign Film](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Apple-China-Campaign-Film.webp)
China – Apple China has launched the fourth installment of its ongoing iPhone privacy campaign, continuing its collaboration with Crosstalk comedian Yue Yunpeng to highlight how users can manage app permissions and control access to their personal information. Created by TBWA\Media Arts Lab Shanghai...
![[Report] China claims 5 spots in world's top 10 real estate brands](https://marketech-apac.com/wp-content/uploads/2026/07/Report-China-claims-5-spots-in-worlds-top-10-real-estate-brands.jpg)
China – China continues to dominate the global real estate brand landscape, accounting for five of the world’s 10 most valuable real estate brands despite a 29% drop in the combined value of its property brands, according to the latest report from Brand Finance. The Brand Finance Real Estate 25...
China – Apple has launched the latest chapter of its global Mac platform, “Great Ideas Start Here”, timed with the start of the college academic year in China, as millions of students begin university and a new phase of their academic journey. The campaign centres on a 30-second hero film that...
China – General Mills, Inc. has entered into a definitive agreement to sell its Häagen-Dazs shop business in mainland China to an investor group that includes Chinese tea brand operator Ningji. Under the agreement, the buyer will obtain an exclusive licence from General Mills to use the Häagen-Dazs brand...
China – Omnicom Media has appointed Joey Zhao as Chief Executive Officer for China, effective immediately, as the company looks to strengthen its AI-driven capabilities and accelerate growth in one of its key markets. In the role, Zhao will oversee strategic planning and operations across Omnicom Media...
China – The Ogilvy Group China has announced the promotion of Yong Yuan, previously president of Ogilvy Advertising China, to Chief Executive Officer of The Ogilvy Group China, effective immediately. In his new role, Yong will oversee the group’s people, clients, and growth strategy across China, reporting...
China – Duolingo has generated widespread attention in China after a campaign featuring the fictional resignation of its mascot attracted job offers from more than 300 brands and evolved into a broader hiring initiative targeting young people. Created by Fred & Farid Shanghai, the “Duo’s Great Resignation”...
China – De’Longhi has appointed PHD as its media agency of record in China, tasking the agency with leading integrated media strategy and execution as the premium lifestyle brand looks to deepen consumer engagement in the market. Under the remit, PHD China will oversee integrated media strategy and planning;...
