Tag: Dentsu Creative
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Bangkok, Thailand – Decathlon Thailand has reworked the city’s familiar culture of flower gifting into a quiet public health prompt, in a campaign that trades sentiment alone for something more functional. The idea, developed with Dentsu Creative Thailand and Dentsu One (Bangkok) for Valentine’s...
At the centre of the DC26 agenda is a belief that “you cannot grow with the status quo,” with the agency aligning leadership, disciplines and delivery around that principle.
United States – Dentsu Creative has appointed John Mescall as its new global chief creative partner, a move that signals the network’s continued focus on creative development at an international level. Mescall, who will be based in New York, will work alongside Yasu Sasaki, global chief creative officer...
Dentsu Creative Vietnam has launched a new campaign for Carl Zeiss Vietnam Ltd.’s new laser vision correction (LVC) technology.
India – Dentsu South Asia has strengthened its leadership team as part of its integrated growth strategy, appointing Amit Wadhwa as CEO of Dentsu Creative & Media Brands for South Asia and Anita Kotwani as chief client officer for South Asia. In his expanded remit, Wadhwa will oversee Dentsu’s creative...
Indonesia – IKEA, in partnership with Dentsu Indonesia, has introduced a campaign that encourages family interaction by redesigning traditional furniture assembly manuals into more collaborative and child-friendly guides. Called the ‘Bonding Instruction’, the initiative reimagines IKEA’s traditional...
Inspired by Malaysians’ unwavering love for sambal pedas and the excitement surrounding Ramadan-Raya content, the campaign bucked the trend of emotional, long winded narratives, and instead took a fresh, fast-paced approach in delivering engaging, high-impact content that gets straight to the point....
The Tet 2025 campaign serves as a pivotal moment in this transformation, reinforcing Mirinda as a cultural icon of playfulness that brings people together beyond just entertainment.
Singapore – Singapore’s Ministry of Culture, Community and Youth (MCCY), in partnership with Dentsu Creative Singapore, has launched a digital campaign showcasing the dedication, resilience, and extensive support networks that drive Singaporean athletes to success. The campaign’s hero film, ‘Every Support...
With over 17 years of driving brand-to-business growth through award-winning creative excellence and marketing effectiveness, Fiona has consistently initiated and delivered outstanding results for new-to-market brands, local and global icons across a multitude of categories – including tourism, F&B,...
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