Singapore – InMobi, a leading provider of content, marketing, and monetization technologies, has appointed Aditya Varadarajan as the regional head for its newly expanded partnership with Microsoft Advertising in Southeast Asia to strengthen the in-market presence and enhance relationships with strategic and enterprise clients.
Varadarajan’s remit also includes helping brands and agencies maximise impact from the multitude of Microsoft advertising products and solutions.
He will be based in Singapore and expand the regional sales team across the key markets such as Singapore, Malaysia, Thailand, and Indonesia. His team will also be responsible for sales, account management, client servicing, and billing in the region.
Varadarajan brings with him an extensive background in handling account management, digital marketing, affiliate marketing, and data analysis. Before joining InMobi, he worked with brands including Google, WalkingTree, and Madhura Agro where he specialised in performance and brand marketing.
Rohit Dosi, vice president and general manager for Microsoft Advertising business at InMobi said that they are delighted to welcome Varadarajan as their regional head in the newly expanded business whilst looking forward to enabling the advertising ecosystem across Southeast Asia, one of the focus markets with growth potential for InMobi and Microsoft Advertising.
In 2022, it can be noted that InMobi and Microsoft have expanded their partnership in Southeast Asia to support enterprise and strategic advertisers in the region.