Tag: Appointment

Singapore – Assembly, a global omnichannel media agency under Stagwell, has named Sharon Soh as its managing director, Southeast Asia (SEA). The appointment is effective immediately, with Soh reporting to Richard Brosgill, Assembly’s APAC CEO.

In her new role, Soh is set to focus on embedding Assembly’s strategy into its approach to market development while unlocking business opportunities and providing tailored solutions to SEA clients. She aims to enhance clients’ experience in the region, combining local insights with global excellence.

Soh joins Assembly from IPG Mediabrands, where she served as chief design officer. She has experience across sectors like FMCG, automotive, retail, and finance. Her market understanding highlights her capability in strategic planning and spearheading business growth.

Through the appointment, Assembly is strengthening its growth strategy, complementing its established leadership in Greater China, North Asia, and Southeast Asia.

“Sharon’s appointment is a key step in our regional evolution. Her leadership will drive tighter collaboration across markets, empowering us to seamlessly fuse global excellence with deep local insights to craft strategies that drive tangible results for our clients locally and across this diverse region,” Brosgill commented.

Soh said, “I’m inspired by Assembly’s bold vision for a localised yet globally connected model, and I’m eager to contribute to its realisation. Brands today need a partner who can expertly navigate the complexities of local markets whilst capitalising on opportunities to scale globally. I look forward to working with the talented teams to drive exceptional results and cultivate deep, impactful partnerships.”

Indonesia – Hakuhodo International Indonesia (HIID) has announced a major leadership restructure as it enters a new chapter focused on unified growth.

Earlier this year, the agency appointed Farhana Eldini Devi Attamimi as group CEO and Yuzuru Iguchi as country director, marking the beginning of a broader strategic transformation aimed at aligning the organisation with evolving client demands and market dynamics.

As part of this transition, HIID has promoted a new generation of leaders from within its internal talent pool—underscoring efforts to support continuity and empower emerging leadership across its network.

The updated leadership structure covers several units under HIID. Hakuhodo Jakarta is now led by Narpati Adityasa as general manager and Naoya Hosokawa as director. Hybrid is headed by Ivan Christyanto as general manager, with Yuzuru Iguchi serving as director in addition to his role as country director of HIID.

“We’re evolving with the industry—becoming more agile and adaptive to market needs and beyond, listening more closely, and approaching things with fresh eyes. That’s exactly what our clients—and the sei-katsu-sha—expect from us now,” Adityasa said. 

H: Three will be led later this year by Eka Harithsyah as general manager, alongside director Daisuke Yanaoka. H Digital is currently under the leadership of Linda Mutiara as general manager and Kyohei Hasegawa as director. Meanwhile, Fitri Rizayati has been appointed managing director of i-dac Indonesia, working with director Kyosuke Matsui.

Yanaoka commented, “This new chapter marks an exciting opportunity for us to further strengthen collaboration across teams and drive greater impact for our clients. With shared values and a unified vision, we are committed to nurturing ideas that resonate deeply with people and deliver meaningful business results.”

To support alignment and long-term growth, HIID has also formed an executive committee tasked with driving strategic planning and strengthening organisational leadership across the group. Members include Fitri Rizayati in corporate planning, Hilman Eri Permadi as executive director of finance, and Rini Maulidia as director of finance.

HIID has further reinforced its central services with several new appointments: Euvine Winarni as executive director of business growth & partnership, Rian Prabana as senior director of strategy, and Wimala Djafar as director of H+, the group’s innovation and technology arm. Woon Siew Hoh also returns as chief creative officer, while Hermawan Prasetyo joins as executive director of integrated production. Mayada Patria has taken on the role of director of people & corporate services.

The transformation supports HIID’s positioning as a Sei-katsu-sha Value Design Company, integrating the vision of founding leaders with the perspectives of emerging talent to stay responsive to client needs and cultural shifts.

Group CEO Attamimi shared, “We’re not just reshaping structure—we’re building a more connected, responsive organisation ready for what’s next. By empowering our leaders and strengthening our core capabilities, we’re creating a foundation that supports creativity, agility, and long-term growth across the group. This transformation is about staying ahead—together—as we continue to deliver meaningful value to our clients and society.” 

India – Dentsu India has elevated Sujeet Behra to president of Carat, expanding his remit to include chief strategy officer of Dentsu Media, as part of a strategic reshuffle aimed at strengthening integrated strategy across its media operations.

Behra has been an integral part of Carat for over three years, managing multiple responsibilities as Carat North business head, chief growth officer and chief strategy officer. He has been instrumental in shaping the agency’s strategic roadmap, driving innovation and positioning it as a future-ready media agency in the ever-evolving media ecosystem.

Behra has been with Carat for over three years, holding roles such as Carat North business head, chief growth officer, and chief strategy officer. During this time, he has contributed to shaping the agency’s strategic direction and expanding its media capabilities.

In his new roles, he will oversee the strategic vision for both Carat and Dentsu Media, with a focus on developing collaborative, insight-led solutions aligned with evolving client and business priorities. He will also work closely with the leadership team to advance Dentsu’s efforts in integrating data, technology, and creativity across its media services.

Commenting on his appointment, Behra said, “I am honoured to be part of dentsu and Carat at such an exciting and transformative time. I have long admired the organisation’s commitment to creativity, innovation and, most importantly, client success.” 

He added, “My focus will be on fostering a collaborative and growth-orientated environment, where we can continue to push boundaries of creativity and deliver exceptional results for our client. Look forward to working with the talented team across dentsu to build upon this strong foundation and drive the organisation’s continued growth and success.”

The leadership change follows the departure of Sanchayeeta Verma, who has stepped down as CEO of Carat to explore new professional opportunities. Verma played a key role in driving the agency’s growth and fostering collaboration across the Dentsu network. With support from Behra and the broader leadership team, she helped steer the agency through a period of strategic momentum.

Behra now takes the lead in guiding the agency’s next phase of development. He will report to Amit Wadhwa, CEO of Dentsu Creative & Media Brands, South Asia.

“Sanchayeeta has played an incredible role in shaping Carat’s growth story – driving momentum, nurturing talent, and strengthening the agency’s strategic foundation. As she embarks on her next chapter, we wish her continued success in all her future endeavours,” Wadhwa said. 

He continued, “As we look ahead, Sujeet’s expanded mandate comes at a pivotal time. He brings sharp strategic thinking, a collaborative mindset, and a deep understanding of the evolving media landscape. His leadership reflects dentsu’s commitment to integrated thinking – where media, creative, and performance come together to drive business impact. This is a strong step forward in our journey to create connected, future-ready solutions for our clients.”

Singapore – Following a period of significant growth, La Maison du Whisky Asia-Pacific (LMDW APAC) has announced a strategic leadership transition. Arthur Morbois, who has served as managing director for the past five years, will formally hand over leadership to Diego Araud, a long-standing executive within the company.

During Morbois’ tenure, LMDW evolved from a Singapore-centric distributor into a regional hub. Revenue grew by more than 130%, and the team expanded from 11 to 24 staff across key functions. The Singapore office now supports operations across 19 markets, including Australia, Indonesia, the Philippines, Thailand, and South Korea, and functions as a central logistics and commercial base for the region.

Among the key developments under Morbois’ leadership were the integration of the TOLL logistics centre, the implementation of a region-wide ERP system in 2022, and the Southeast Asia relaunch of flagship brands such as Nikka.

“It’s been an honour to build LMDW into a regional player. We’ve built a team that combines passion, expertise, and ambition. I’m confident Diego will take it even further,” Morbois said. 

As incoming managing director, Araud brings over 13 years of experience at LMDW across retail, wholesale, education, and brand marketing, most recently serving as marketing director. Having lived in both France and Singapore, he is positioned to bridge the brand’s European heritage with regional growth opportunities.

In his new role, Araud will focus on expanding LMDW’s presence in Southeast Asia, accelerating export growth, and strengthening its multichannel development, particularly in Singapore’s on-trade sector. He also plans to grow the private clients and high-net-worth-individual segment and further develop Whisky Live into a flagship event for both long-time enthusiasts and emerging consumers.

“La Maison du Whisky has always stood for authenticity, curation, and connection. As we grow, it’s about deepening those values across every channel – from retail and e-commerce to on-trade and private clients. We want to reach more people, tell stronger stories, and redefine how fine spirits are explored and enjoyed across Asia-Pacific,” Araud said. 

To support its next phase of development, LMDW APAC has also reinforced its senior leadership team around four core areas: commercial growth, brand storytelling, portfolio elevation, and customer experience. The new leadership reflects a blend of regional expertise and global perspective.

Nish Senan joins as marketing manager following five years in Australia’s spirits industry. With more than a decade of experience, he will lead portfolio development with a focus on brand strategy and channel execution.

Senan said, “Growth isn’t about adding more SKUs. It’s about building relevance in each market and executing with precision across every channel.”

Charlotte Then returns to the company as communications director after a two-year stint in brand and sustainability consulting. She previously helped shape LMDW Singapore’s brand voice from 2018 to 2023. She is currently overseeing the repositioning of Whisky Live Singapore as a leading event that blends discovery, culture, and next-generation whisky engagement.

“The fine spirits space is evolving fast. Consumers want context and experience, and we’re ready to lead that conversation,” Then commented. 

Rachel Lam continues as sales manager for Singapore, where she oversees on-trade and prestige sales. Lam also manages key accounts, private clients, and prestige partnerships.

“It’s about connecting the right bottle to the right moment. Whether for a collector or a bar’s signature pour, we prioritise long-term value over quick wins,” Lam shared. 

Meanwhile, Clémence Delaunay, senior sales export manager, leads LMDW’s commercial efforts across 19 markets in the region. She recently oversaw the launch of Nikka Whisky in Indonesia, with campaigns in Jakarta and Bali. 

“Every market has its own rhythm,” she notes. “But the desire for quality and discovery is universal. We’re here to build lasting brand footprints, not just fill shelves,” Delaunay said. 

Australia – Ad fraud prevention platform TrafficGuard has appointed Miguel Lopes as chief product officer, tasking him with driving product innovation and accelerating channel expansion.

In the role, Lopes will oversee the development of tools designed to protect advertising spend, broaden channel support, and facilitate the rollout of new products. He will also play a key role in advancing TrafficGuard’s strategic focus on emerging Large Language Model (LLM) environments, as the platform adapts to evolving monetisation methods and addresses associated fraud risks.

Lopes is set to lead efforts to expand channel integrations, aimed at increasing market reach and enabling new cross-sell opportunities. He joins with more than two decades of experience across the technology sector, having held roles at Synacor, Syniverse, Dialogic, Cataleya, and Visionable Global.

Commenting on his appointment, Lopes shared, “I’m looking forward to adding my take on innovation at TrafficGuard. The rates of ad fraud are soaring with the addition of technology like AI. It will be good to use this tech for good, keeping TrafficGuard one step ahead of the fraudsters. I can’t wait to be part of this increasingly essential company, and part of the talented team around me.”

The appointment follows parent company Adveritas’ recent $8.5 million capital raise from leading Australian institutions, intended to support expansion efforts in the United States.

Lopes’ addition is expected to strengthen TrafficGuard’s product capabilities as it navigates a changing digital advertising landscape and increasing demand for sophisticated ad fraud prevention.

Mat Ratty, CEO of TrafficGuard, said,  “We needed a hands-on CPO to take control of development. Lopes brings years of experience to the team, and his knowledge in AI is set to drive our products forward. The addition of Miguel is the missing piece our company has needed and after one of our most extensive interview processes, I’m confident that Miguel’s appointment will complement the TrafficGuard strategy.”

Australia – Enero Group, a global marketing and technology agency network, has promoted Ian Ball to group chief executive officer, effective July 2, 2025.

Ball joined the company as chief operating officer in early 2025 and now takes the helm following a period marked by operational shifts and strategic developments. 

During his tenure, he has overseen several key initiatives, including the refinancing of the business, the restructuring and sale of OBMedia, and a series of senior appointments across the group’s agencies.

He has also contributed to the formulation of Enero’s FY26 growth plan, with an emphasis on operational efficiency and value generation. Most recently, Ball led efforts to reposition Enero as a streamlined, three-agency business centred around Hotwire Global, Orchard, and BMF.

Commenting on his promotion, Ball said, “I’m honoured to take on the role of Group CEO and continue building on the strong foundations we’ve put in place. Enero is home to three world-class agencies, each with distinct capabilities and a shared ambition. I’m excited to work with our leaders and teams globally to unlock the next phase of growth and value creation.” 

Ian Rowden, chairman at Enero Group, said, “Ian has made a substantial impact in a remarkably short period of time, stepping seamlessly into a complex leadership transition and immediately bringing clarity, structure and momentum to the business. From leading the successful refinancing of the Group to restructuring OBMedia, appointing new leadership, and aligning our agency teams around a clear plan for operational excellence and value creation, he has demonstrated the kind of strategic foresight and decisive execution that’s essential in today’s environment.” 

“Ian’s ability to build strong relationships across the executive team, board and shareholder base has been equally critical. The Board is confident that under Ian’s leadership, Enero is well positioned to deliver long-term growth and performance as we move into this next chapter,” he added. 

India – SaaS provider WebEngage has appointed Sanjay Prasad as vice president, global head of channels and alliances. This appointment underscores WebEngage’s commitment to expanding through strategic partnerships with Prasad at the helm.

In his new role, Prasad will lead WebEngage’s efforts to cultivate relationships with global consulting firms, system integrators, and digital marketing agencies. He aims to unlock new opportunities and extend the platform’s reach across various markets and customer segments.

Prasad brings over two decades of experience in enterprise sales, business development, and strategic alliances, having worked across the BFSI and technology sectors. He has held leadership positions at companies such as IBM, HP, Oracle, Red Hat, LeadSquared, and MoEngage. He has contributed by establishing partner networks and developing go-to-market strategies in different markets.

This appointment signals WebEngage’s increased focus on ecosystem-driven expansion and value-based partnerships, aiming to provide end-to-end business solutions for enterprises.

“It’s an exciting time to join WebEngage. The platform’s growth route, product maturity, and customer-first culture offer immense potential to co-create value with leading consulting firms. I’m looking forward to strengthening our alliances and building a robust partner ecosystem that helps enterprises bring forth better engagement, retention, and revenue outcomes,” Prasad said.

Avlesh Singh, co-founder and CEO of WebEngage, commented, “As we scale globally, partnerships will play a central role in our growth story. Sanjay’s deep understanding of the enterprise landscape and proven track record in building high-impact alliances make him the ideal leader to drive this mission forward. His vision aligns perfectly with our goal to make WebEngage the preferred customer engagement partner for global enterprises.”

Vishnu Sri Pillai, partner and head of technology enablement, financial services and office managing partner, Kochi, KPMG India, said, “Customer-focused digital transformation is one of the key priorities for enterprises today. Our collaboration with WebEngage should aid in bringing integrated, insight-led solutions to market that address real business challenges and drive long-term value.”

Japan – Grey has appointed Kimihiro Takano as the new managing director of Grey Japan, effective 1 July 2025. Masahiko Okazaki, the previous CEO, will transition to a new role as executive vice president of business innovation at WPP in Japan.

Takano was most recently business director at Wieden+Kennedy Japan, overseeing the Japan and Korea markets. He previously held senior roles at PARTY, Dentsu, and the Tohokushinsha Film Corporation.

With over 15 years of industry experience, Takano’s background spans sectors including financial services, publishing, electronics, film and video production, entertainment, media, and content creation. He has led both local and international projects, notably the Tokyo 2020 Olympics, where he coordinated with key stakeholders such as the International Olympic Committee (IOC), the Japanese government, and the Tokyo Metropolitan Government. His work has earned recognition at major international awards shows.

In his new role, Takano will work alongside the existing leadership team to support a smooth transition and deepen relationships with Grey’s local and global clients.

Takano shared, “Grey has built an impressive track record in Japan for over 60 years, establishing itself as a truly global agency. I am honored to join Grey Japan as part of this legacy. Guided by the principle of ‘Famously Effective,’ our strength lies in addressing essential business challenges, driving brand growth, and creating ‘Cultural Value’ that propels people and society forward. I aim to deliver new value that combines the cultures of Japan and the global landscape to pioneer the next era.”   

He will report to Kyoko Matsushita, CEO of WPP in Japan, and collaborate closely with Sarah Trombetta, Grey’s APAC CEO. His mandate includes accelerating business growth and driving innovation, while continuing to deliver Grey’s “Famously Effective” work for clients.

Trombetta said,“Kimi-san is a dynamic, ambitious leader who is shaping the modern face of our industry in Japan. Through his diverse experience, Kimi-san recognises the need to blend creativity with innovation to solve business challenges. This, we believe, will be critical to continue to elevate our strategic partnership with clients and brands navigating radical digitisation.” 

She continued, “Kimi-san embodies the values at the core of Grey’s culture and the WPP network, built on open minds, a spirit of collaboration and commitment to extraordinary creativity. We are excited for him to write the next chapter for Grey Japan.” 

Matsushita added, “I am truly delighted to welcome a new leader to Grey, an agency which has achieved numerous accomplishments in the Japanese market within the WPP network. I also want to express my gratitude for Masa’s leadership thus far, and I look forward to his continued contribution to the growth of WPP’s business as a member of WPP’s Japan executive committee.”  

Takano’s appointment follows a series of leadership changes across Grey’s global offices in 2025, including Elvis Li as president of Grey China, Agnes Fischer as CEO of Grey New York, Harsh Kapadia as chief creative officer of Grey India, and Helen Rhodes as chief creative officer of Grey London.

Indonesia – Global communications agency Burson has appointed Harry Deje as chief operating officer and Shirley Tangkilisan as managing director of its Indonesia operations, strengthening its leadership team to support continued growth and innovation in the market.

Deje and Tangkilisan, both of whom have been with the company since its inception, now assume expanded leadership roles aimed at advancing Burson Indonesia’s capabilities. Their focus will include accelerating AI-first, data-led strategies, enhancing digital innovation, and delivering communication solutions aligned with the evolving needs of businesses across sectors.

Deje, who previously served as managing director, brings over 30 years of industry experience and a strong grasp of the digital communications landscape. He has led integrated campaigns across various industries and is experienced in issues and crisis management, as well as strategic communications that bolster stakeholder engagement and global brand reputation.

“Communication can no longer be an afterthought – it is a critical pillar for driving sustainable business growth and resilience,” said Deje. 

“We recognise the urgency of delivering innovative solutions that not only meet today’s demands but also anticipate tomorrow’s challenges. In this new role, I am dedicated to elevating our flagship offerings, empowering them with bespoke, data-driven solutions that help our clients navigate complexity and achieve meaningful results,” he added. 

Meanwhile, Tangkilisan, formerly general manager, has more than two decades of experience in strategic and sustainability communications. Known for aligning brand messaging with purpose-driven goals, she has built strong stakeholder relationships and led campaigns centered on transparency and long-term impact.

“Since its inception, Burson Indonesia has fostered a collaborative culture – one that empowers individuals and teams to thrive. We remain committed to growing and nurturing our talent and deepening our sector expertise, ensuring we consistently deliver precise, relevant, and impactful communication solutions across industries,” she said. 

The appointments mark a notable step in Burson Indonesia’s efforts to broaden its market presence and adapt to shifting client demands both locally and regionally.

“We are witnessing change at an unprecedented pace. As your trusted communications partner, Burson continues to adapt and move forward with one clear purpose – helping clients lead with confidence and a competitive edge,” said Marianne Admardatine, CEO of Burson Indonesia and head of innovation & creative transformation at Burson Asia-Pacific.

“Deje and Shirley have played a pivotal role in driving the growth and success of our business in Indonesia. I am confident their leadership will elevate our capabilities, strengthen our business, and enhance the value we bring to every client in Indonesia and beyond,” Admardatine continued.  

She added, “This marks the start of an exciting new chapter for Burson Indonesia – one where we grow our team, invest in talent at every level, and strengthen our position as trusted strategic partners to our clients. Our leadership remains dedicated to providing relevant, forward-looking counsel to our clients, rooted in deep insight and experience.”

China – Global communications agency Burson has named Maggie Lu as CEO of its China operations, effective immediately. She will be based in Shanghai.

In her new position, Lu will oversee Burson’s business across Beijing, Shanghai, Guangzhou, and Shenzhen, with responsibilities covering client service, business growth, and talent development.

Lu brings nearly 26 years of industry experience, including two decades with Burson China, part of WPP China. She most recently served as managing director of Burson Shanghai.

She joined Hill & Knowlton (now Burson) as a senior account executive and has since held a series of senior leadership roles, including senior vice president, deputy general manager, and deputy managing director. Over the years, Lu has advised clients across a wide range of sectors, including automotive, energy and industrials, food and beverage, lifestyle and fashion, sports and entertainment, and travel and hospitality.

Prior to entering the communications industry, Lu spent nearly six years as a journalist with China Daily.

Lu will report directly to HS Chung, North APAC CEO at Burson. 

“Maggie has an exceptional understanding of the intricacies of the Chinese mainland market, having served in leadership roles in our business for many years,” Chung said. 

“I know she will be adept at guiding our clients through today’s complex operating environment and in building our business in this critical commercial and geopolitical region. With Maggie as CEO of Burson China and Simeon Mellalieu in his role as CEO of Burson Hong Kong, we have two leaders with the depth of knowledge and market-specific expertise to help our clients build their reputations and businesses and achieve their commercial ambitions,” she added. 

Commenting on her appointment, Lu said, “I’m honoured to accept the role as CEO of Burson China during this critical juncture. We will continue to make sure our clients and future clients benefit from the expertise, counsel and forward-looking guidance that are hallmarks of the Burson offer,” she added.