New York, USA – Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, has announced the appointment of Astha Malik as its new chief marketing officer, effective 27 June. Malik joins Braze following the retirement of former CMO Sara Spivey, earlier this month. She will be reporting to co-founder and CEO Bill Magnuson and will join the executive leadership team at Braze and will oversee all global marketing functions.
A tech industry veteran, Malik brings more than 20 years of experience building brands, driving innovation, and accelerating revenue growth. Most recently, Malik served as chief operating officer of VTEX, where she oversaw the company’s global go-to-market strategy and operations, global marketing, global enablement, growth people operations and strategic alliances. Throughout her career she has also held leadership positions across a number of premier technology companies including Zendesk, Citrix, Sumo Logic, and PagerDuty.
Malik also serves as a board member for software companies Greenhouse and Everlaw. She is also an active advocate for diversity and leadership and has received the Stevie Award for Female Executive of the Year as well as the Business Leadership Award from the National Diversity Council.
In her appointment, Malik said,“I’m thrilled to be joining the Braze team and to lead marketing for a brand trusted by marketers at customer-centric companies around the world.”
Malik added, “There’s so much opportunity ahead for Braze to keep shaping the future of customer engagement through its growing community of marketers, developers, and customer engagement teams. I look forward to joining the talented team and accelerating the momentum in the company’s next growth phase.”
Magnuson said, “Astha brings an exciting array of experience, perspective, and talent to our leadership team.”
“She has a proven track record of growing global, leading, technology companies and building top-performing teams. Her addition to Braze will be instrumental as we continue our next phase of growth as a public company,” Magnuzon added.