Manila, Philippines – Consumer intelligence company Talkwalker is now providing TikTok data in its Consumer Intelligence Acceleration Platform™.
Through the new offering, Talkwalker will be analyzing short videos from any TikTok account which will allow businesses to discover critical insights on how consumers are interacting with their brand on the social media platform.
The intel provider refers to data that over half, or 63% of TikTok’s users are under 30, and believes that the insights through their new service will enable brands to connect with an audience that is growing in “both size and significance.”
Talkwalker’s CEO Tod Nielsen said that TikTok has taken the world by storm.
“Now, we’re able to bring our clients’ data from this trendsetting platform, providing them with a clear understanding of what makes the TikTok generation tick. By combining this with other data from all the major social media platforms, we’re giving brands the most comprehensive and actionable consumer intelligence available,” said Nielsen.
Brands will be able to use the platform to measure the impact of their campaigns, monitor competitor activities, identify and analyze the impact of brand influencers, and find the videos that are driving brand conversations.
Brands will also be able to use Talkwalker’s proprietary image recognition technology to identify logos, objects, and scenes within posts, enabling them to understand how consumers are interacting with their brand in real-time.
The latest boost to its offerings follows the company’s recent announcement of acquiring consumer and cultural insight platform discover.ai.
Marketing companies are recognizing the short-video platform’s power as a platform in attracting a wide consumer base. Just recently, advertising agency dentsu in APAC has also unveiled a special partnership with TikTok to deliver media and creative capabilities that will help brands elevate their engagement on the short-video platform.
