TikTok’s new #CreateKindness campaign to further awareness on online bullying

tiktok #creativekindness campaign

Singapore – As part of its ongoing commitment to promote online kindness, TikTok has launched a global campaign called #CreateKindness, a creative video series that aims to raise awareness on online bullying and how people can choose kindness.

The campaign features the real and personal stories of six diverse creator-animators, namely @milkymichii, @recokh, @kellyemmrich, and @amyrightmeow, as well as @rosie.gif, and @king.science. 

Each creator will be illustrating their personal experiences with online bullying and how to counter it. They will be using their unique animation style, offering advice around countering bullying, and sharing why it is important for everyone to choose kindness.

“The platform is driven to maintain a welcoming environment for the global community, and over the last year has introduced a range of features aimed at fostering kindness and preventing bullying,” said TikTok.

TikTok Singapore’s User and Content Operations Manager Doreen Tan shared that they are mindful that online interactions often have an offline impact, which is why they hope this movement will inspire conversations around nurturing kindness and compassion.

“In this effort, we’re glad to encourage our community to share heart-warming stories and moments that inspire kindness. After all, we are one community, and what makes us special is how we care for one another,” said Tan.

The #CreateKindness videos will be available on @TikTokSG and @TikTokTips – a TikTok-owned dedicated account to promote privacy, safety, and positive vibes.

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