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Talkwalker acquires discover.ai to boost consumer intel capability

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Sydney, Australia – Talkwalker, a consumer intelligence company, has recently acquired consumer and cultural insight platform discover.ai in order to boost its consumer intelligence offering to businesses who need actionable intelligence to drive business impact.

With discover.ai’s unique combination of machine learning and human insights, Talkwalker can now build into their services a deeper reading into the human stories and emotive human drivers that lie beneath and behind the intelligence they provide through data.

Integrating discover.ai’s capabilities is now part of the new offering from the Talkwalker Activate professional services team, which will now provide a range of go live, operational, and strategic consultancy services to enable businesses to identify, analyze, and act on presented relevant consumer insights across their organizations.

For Tod Nielsen, CEO at Talkwalker, they are not just providing brands and agencies with powerful consumer intelligence from a multitude of data sources, adding that they have learned from their clients, and the wider industry, that there is a need for professional services to help make this intelligence more actionable.

“With the addition of discover.ai to our already fast developing Talkwalker Activate professional services, we can provide a high-level consultancy layer on top of our powerful platform, that explores and discovers, at scale and at human scale, with rigour but also with resonance. Inspiring brands with rich human stories and cultural insights, and getting them closer to their customers,” Nielsen stated.

Meanwhile, Jonathan Williams, founder at discover.ai, commented that there has already been a very natural alliance between the two businesses, adding that they have been working for many of the same clients, even on the very same projects.

“Bringing our two businesses together will help our clients to further benefit from this powerful combination, with Talkwalker providing consumer intelligence and discover.ai bringing deeper human insight and cultural context, together inspiring brands to better unlock future growth opportunities. There is just so much exciting white space where our complementary cultures and collective capability across people and platforms can create some really exciting new developments,” Williams explained.

Talkwalker has also recently acquired Nielsen Social Content Ratings, now called Social Content Ratings, and Reviewbox, to provide additional insights and intelligence for all their clients.

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