Auckland, New Zealand – Creative agency Colenso BBDO has announced the appointment of seven new creative hires, led by Hadleigh Sinclair as the new group creative director.
Hadleigh has created award-winning campaigns for iconic brands, including Air New Zealand, Lion Nathan, MARS and FOXTEL. He was previously at dentsu Auckland where he led the creative output of the agency, including ASB’s ‘Borrow The All Blacks’ campaign.
Speaking on his appointment, he said, “In 2010, at the end of my internship at Colenso, I was told there were no jobs going. I was gutted, the place is like nowhere else, so I orchestrated a plan to get back in the building. 12 years, and four holding companies later, I’m pleased to say the plan’s worked out.”
Other appointments include Dustin de Souza, formerly from McCann London and Wunderman Thompson, joins as a senior art director; as well as Léon Bristow, who has recently returned from agency DDB C14torce in Barcelona, will partner with ex-Havas London creative Sophia Cussell.
In addition, Jian-Xin Tay joins as intermediate art director, while Hugo Smith and Stella Wilson join to bolster the design department, working with the head of design Dave Brady.
Simon Vicars, CCO at Colenso BBDO, says, “The best creative people I’ve worked with have had two consistent attributes: talent and energy. This group is brimming with both those things. I’m excited to see what we can do together.”
