Inside Innovation Horizontal Banner_New
What's NEXT_Digital Marketing PH_Box_On-demand

Colenso BBDO announces new appointments in creative leadership


Auckland, New Zealand – Creative agency Colenso BBDO has announced new changes in their creative leadership lineup. First off, Simon Vicars has been appointed as the agency’s new chief creative officer, while executive creative director Maria Devereux adds up the role of chief innovation officer to her lineup.

Vicars has worked in New Zealand, Berlin and most recently London where he was creative director at adam & eve DDB. Prior to joining adam & eve, he spent six years at Colenso BBDO, where he worked with campaigns for brands such as Samsung, The Pedigree Child, and Instant Kiwi.

Meanwhile, Devereux’s career has also spanned two countries, allowing her to build a body of work steeped in innovation across both Canada and New Zealand. Her stint at Colenso BBDO include work with State Insurance and NZ Breast Cancer organization, and PEDIGREE.

Angela Watson, managing director at Colenso BBDO, remarked that the two appointees are homegrown talents who have spent formative years at Colenso, headed off overseas to gain international experience and recognition, before returning home to them.

“From DB Export Brewtroleum to Pedigree SelfieSTIX, their track-records for creative and effective work are seriously impressive. They both embody the unique creative spirit of Colenso and have that brilliant and rare mix of extreme talent and wonderful humanity. We’re excited about what’s coming and the epic things we’re going to do together,” Watson said.

  • Guide to Elevate Your Customer Engagement Strategies

    Need fresh ideas to take your customer engagement program to greater heights? Get inspired by over 40 customizable campaigns that the world’s savviest brands have leveraged to effectively activate, monetize and retain their customers. Download the Guide to Elevate Your Customer Engagement Strategies.

  • Inside Innovation MARKETECH APAC

    At MARKETECH APAC's Inside Innovation, we focus on bringing signups from your 100 target companies and target industries and markets. The entire campaign includes webinars, videos, articles, and podcast components for effective lead generation, brand awareness, and thought-leadership opportunities. Get in touch with us and see how we can help.

Share this story