Singapore – Changi Airport Group has made its debut to the metaverse by showcasing ‘ChangiVerse’, a metaverse experience created to help audiences connect with Singapore Changi Airport and explore its notable sights through the digital space.
Created with global professional services Accenture, ChangiVerse is the first virtual experience created by an airport that has debuted in Roblox, a global shared experience platform with millions of daily users.
Changi Airport’s debut in the metaverse is also an effort to reach a wider group of digital users and fans who are interested to explore more travel destinations differently.
Moreover, the said platform digitally represents Changi’s physical airport where visitors can access fun activities, social experiences, and interactable spaces such as bustling café or festive glamping tent and minigames whilst earning unique collectibles to give their digital avatar some extra flair.
Hung Jean, group senior vice president of Changi Airport Group’s enterprise digital ecosystem & business division, said that the creation of ChangiVerse aims to strengthen the idea that the airport is more than just a transport node, but it’s also a fun and magical destination to create memories.
“ChangiVerse is also about engaging our customers and serving them better through innovation and experimentation, in line with our belief of customers being at the heart of everything we do,” Jean added.
Wee Wei Ng, Southeast Asia market unit lead for Accenture, added, “We are privileged to collaborate with CAG to drive digital-physical convergence through ChangiVerse. By combining digital and physical worlds, ChangiVerse can simulate the airport environment, creating immersive experiences that elevate human interactivity to new dimensions, enhance customer experiences, and drive innovation.”
In 2022, Changi Airport Group has dealt with Accenture to extend its partnership for the enhancement of travellers’ experience when visiting Changi Airport in Singapore.
