Singapore – Carousell, the listing platform in Southeast Asia, Taiwan, and Hong Kong for pre-loved consumer goods, has awarded its integrated media agency of record duties to Essence, the global data and measurement-driven media agency.
The Singapore-born classifieds marketplace is present in eight markets across Southeast Asia. Carousell offers a diverse range of products across a variety of categories, including automobiles, property, and home services, as well as electronics, and fashion accessories.
Led out of Essence’s Singapore office, the agency’s scope of work for Carousell includes brand and performance marketing in Singapore, the Philippines, and Hong Kong. Essence’s offering covers media services such as media planning, media activation, automation, and media technology, alongside its specialist capabilities such as consulting, analytics, data strategy, ecommerce, experience, strategy, and advertising operations.
As part of the partnership, Essence’s first activities with Carousell include a campaign to build brand awareness among its target consumers in Hong Kong, a campaign to establish the brand’s versatility across products and service categories in Singapore and the Philippines, as well as conducting the agency’s Essence Media Health Check consulting service with Carousell’s team on its performance marketing campaigns.
“As one of the world’s leading classifieds platforms, we are so excited to have found such great partners in Essence, who enable us to establish meaningful ways to connect with our users at scale, no matter which part of the funnel they are at,” commented Cassandra Leong, Carousell’s director for brand.
Meanwhile, Monica Bhatia, Essence’s senior vice president of client partner for APAC and managing director for Singapore, said that Carousell is an inspiring brand that believes in using technology to solve meaningful problems at scale and always improving in crafting the most seamless user experience for people to sell what they do not need and find what they need.
“Likewise, through Essence’s data-driven approach to media, consulting, commerce, and content, enhanced by technology and a commitment to constant improvement, we are excited to help Carousell deliver the most valuable experiences for its consumers, as well as accelerate marketing transformation and business growth for the brand in this region,” said Bhatia.
Most recently, Essence has also announced the launch of its newest consulting service called ‘Essence Data Health Check’, with the aim to aid brands in getting value from collected audience data, which in turn can optimize business impact and consumer brand experience.
