Singapore – With the Lunar New Year just days before Valentine’s Day this year, Bumble, the women-first dating and social networking app, marries the two events and provides users with the best of both worlds through the launch of its ‘Bumble Lo Hei: Toss Love into Your New Year’ campaign, spicing up Lunar New Year traditions and giving it a romantic twist for love seekers in 2024.
Inspired by the traditional and iconic ‘Prosperity Toss’ – or more commonly known as ‘Lo Hei’, Bumble will be giving away exclusive gift packages for users to toss their dating fatigue away and manifest a prosperous love life in 2024 with its 8 Love Mantras, empowering singles to take reign of their romantic journey.
Additionally, Bumble has also partnered up with local influencer Saffron Sharpe as she shares her manifestations for the year through Bumble’s Lo Hei, as well as Singapore-born Tiktok viral Feng Shui Expert Cliff Tan to share 6 ways that one can rearrange their furniture to invite love into their lives this new year.
To spread the festive cheer, Bumble has partnered with brands like The Golden Duck and Hershey’s to put together these specially curated, exclusive packages to its app users. Free for all new and existing users of Bumble to redeem from February 1 to 12, 2024, ‘Bumble’s Lo Hei: Prosperity Love Toss Pack’ is filled with 8 goodies, representing each of the 8 Love Mantras.
On the other hand, Bumble’s collaboration with Cliff Tan through his Instagram and TikTok videos delves into inviting single Singaporeans to welcome new romance into their lives by simply rearranging the furniture in their personal space, in time for Lunar New Year and Valentine’s Day.
Talking about the collaboration with Cliff Tan, Lucille McCart, communications director at Bumble APAC, said “At Bumble, we help people find romance by providing a platform to meet genuine connections. With 2024 looking to be the “year of self” as predicted by Bumble’s latest Dating Trends report, we hope that our community will be able to use these tips to not only spring clean and refresh their personal spaces, but to also understand that opening yourself up to new connections can be as easy as removing items that don’t serve you anymore.”
“As the saying goes, out with the old and in with the new. Sometimes little changes really can open us up to finding love or other kinds of romance. Ultimately, dating should be fun, so embrace the potential of new, healthy connections by taking some of these small steps to help you refresh your personal space in 2024,” she added.
