Singapore – Amidst continuing its growth in Singapore and the broader Asia-Pacific region, marketing technology developer Broadsign has appointed Veronica Ong as its new sales director in Southeast Asia. She will be responsible for supporting the regional sales team in strengthening Broadsign’s partner offering and growing its portfolio of DOOH clients across the region.
Ong brings with her a strong background in OOH and sales. In her previous roles, she led the team of JCDecaux’s strategic and airport advertising accounts where she collaborated with major global brands buying ad space on the OOH leader’s network. She also managed sales for all media platforms for street furniture, retail malls, cinema, and large format advertising in the Singapore region.
Even before joining JCDecaux, she held a range of sales roles across multiple advertising mediums, including publishing at SPH Magazines in the fashion and beauty division.
Remi Roques, general manager at Broadsign, commented, “We’re incredibly thrilled to have Veronica join the team, especially at a very exciting time when we’re expanding our platform’s capabilities to support customer growth in 2023 and beyond.”
Roques added, “Her industry experience and passion for OOH are a tremendous asset to our team, and will help us continue reaching our goals.”
Meanwhile, Ong commends Broadsign for its offering and customer service which she personally experienced on the client side of her former role.
She added, “It has built the best OOH platform available for media operators of any size, and I look forward to working with the team to continue growing the business.”
