Australia – Australian-based digital-out-of-home (DOOH) solutions Val Morgan Outdoor (VMO) has now extended its programmatic outdoor services to include New Zealand in its office buildings-targeted ad placement offering, VMO Work.
VMO’s VMO Work is a full-on digital office building network consisting of 135 screens across 75 locations reaching working professionals as they enter and exit work.
The network integrates full-motion digital advertising with localized content such as news and sport, financial information, and weather and building directory information with an aim to engage workers.
To ensure the complete VMO Work network, VMO has partnered with leading out-of-home exchanges: Hivestack, Vistar Media, and Broadsign Reach.
“The ability to deliver these audiences via programmatic exchanges offers clear benefits to advertisers seeking access to premium inventory. Advertisers [will] have the flexibility to up-weight, down-weight, pause or stop campaign activity in real-time with the option to adjust campaign targeting or update their creative,” said the company in a press statement.
VMO Managing Director Paul Butler said, “VMO has made programmatic a business priority and we are excited to bring this capability to New Zealand where there has been so much interest shown by the market.”