Tag: Marketing
Britannia Milk Bikis launches biscuit challenge to keep Thirukkural alive for India’s new generation
India — Britannia Milk Bikis is encouraging children to reconnect with one of Tamil culture’s most treasured literary works through its new ‘Thirukkural Challenge’ campaign. Conceptualised by Talented, the campaign addresses a growing cultural challenge in Tamil Nadu: while the 2,000-year-old Thirukkural...
Singapore – Independent public relations and marketing agency PLUG has launched its Singapore office in partnership with communications veteran Jolin Ng. The launch follows a soft rollout in 2025 and formalises the agency’s presence in Singapore as it expands its regional footprint amid growing demand...
Singapore — Garena Free Fire is bringing football fans together with their brand-new global campaign “Fire Kickoff,” featuring themed gameplay, exciting challenges, and exclusive rewards to celebrate a festive in-game experience ahead of the football season! Running from June 5 to 21, the massive...
New Delhi, India — Tupperware has appointed Ankur Damani as the Commercial Director for India as the brand aims to strengthen its commercial capabilities and accelerate its omnichannel expansion strategy across the market. In his new role, Damani will lead Tupperware’s India business, with responsibility...
Australia — Australia Post is strengthening its marketing capabilities through a new media agency of record, Accenture Song, as the organisation looks to leverage artificial intelligence (AI), data and technology to deliver more effective communications and marketing performance. Under the new agreement,...
Malaysia – MARKETECH APAC has officially announced the finalists for the inaugural Content Marketing Awards Asia Pacific (CMAA) 2026, highlighting standout campaigns, brands, agencies, and individuals shaping the future of content-led storytelling across the region. Positioned as a celebration of dynamic...
Sydney, Australia — As part of its first-ever national effort to raise awareness around perimenopause and menopause, the Australian Government has launched the “Could This Be Perimenopause?” campaign, designed to shed light on the often-overlooked ‘inner voice’ of women navigating the transitional life...
For Tu Thai, one of the most significant milestones of her tenure was creating a cohesive brand architecture that could unite every aspect of Techcombank's business under a single vision.
![[Launch] Umaasenso x Marketing PH](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-Umaasenso-x-Marketing-PH.jpg)
Manila, Philippines – Philippine business growth platform Umasenso has launched a new integrated marketing system aimed at helping service businesses improve online visibility and better track which marketing efforts are actually driving customer inquiries and bookings. The new system combines websites,...
China – Duolingo has generated widespread attention in China after a campaign featuring the fictional resignation of its mascot attracted job offers from more than 300 brands and evolved into a broader hiring initiative targeting young people. Created by Fred & Farid Shanghai, the “Duo’s Great Resignation”...
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