Tag: Marketing
Sydney, Australia — Initiative has appointed Andrew Cambridge as Chief Executive Officer, marking a leadership move aimed at accelerating the agency’s next phase of growth and strengthening its position as a culture-led media agency. Cambridge returns to Initiative after serving as CEO of Omnicom Media...
Malaysia — Malaysia Aviation Group (MAG) has appointed Carat Malaysia, part of dentsu, as its global media agency of record, tasking the agency with leading media and search engine optimisation (SEO) strategy across 26 international markets. As the aviation group continues to expand its global footprint,...
Singapore — Archetype APAC has expanded its senior leadership team with three key appointments as the agency strengthens its AI-led consulting capabilities and helps brands navigate an increasingly AI-driven communications landscape. As part of the move, Archetype has promoted Mei Ling Yeow to Executive...
Sydney, Australia — Quantcast has appointed former Yahoo and oOh!media executive Paul Sigaloff as Vice President of Asia-Pacific (APAC), as the company looks to strengthen its regional presence and launch its new AI-powered advertising solution, Q+. Based in Sydney, Sigaloff will oversee Quantcast’s...
Malaysia — Malaysia is considering a series of amendments to the Copyright Act 1987 as it looks to modernise the country’s copyright framework to address challenges posed by artificial intelligence (AI), online piracy and evolving creative industries. The Star reported that the proposed changes were...
Singapore — Maybank Singapore has launched a four-month activation across Singapore’s Circle Line in partnership with Stellar Ace, extending its ‘Served Your Way’ campaign to one of the country’s busiest transport networks. Running from July 2026, the activation is designed to create an immersive commuter...
Jakarta, Indonesia — IKEA Indonesia has appointed H+/i-dac Indonesia as its media agency of record following a competitive regional pitch, as the retailer looks to strengthen customer engagement and accelerate growth through more data-driven media strategies. Under the two-year mandate, i-dac Indonesia,...
Singapore — Nearly three in four Gen Z travellers across Asia plan to take between one and six trips each year, signalling a shift in how banks, airlines, and loyalty providers need to design travel rewards as younger consumers increasingly expect seamless and experience-led journeys. Agoda’s 2026 Travel...
Australia — ANZ has appointed Sian Chadwick as its Chief Marketing Officer (CMO), expanding her leadership responsibilities as the bank looks to strengthen its group-wide marketing strategy, brand performance, and customer engagement. Effective immediately, Chadwick will continue in her existing role...
New Delhi, India — Havas Media Network India has appointed Sparsh Ganguli as its new Head of Trading, reinforcing its leadership team as it strengthens media trading capabilities, strategic partnerships, and commercial excellence to drive greater value for clients. Based in Mumbai, Ganguli will report...
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