Australia – Following a competitive pitch process, Tennis Australia has appointed BMF as its lead creative and strategic agency of record, with the aim of continuing the growth of tennis in Australia as one of the top participated sports.
As part of the new partnership, BMF will lead Tennis Australia’s marketing strategy and creative for both key sporting events, including the Australian Open and United Cup, as well as drive participation via Tennis Australia’s key products.
“Tennis is one of the most iconic sports not just across the globe, but particularly in Australia. With a strong presence in both culture and the sporting community, we’re incredibly excited to continue to build tennis participation and connect the brand with audiences both locally and globally,” said Steve McArdle, CEO of BMF.
Meanwhile, Tennis Australia’s Chief Commercial Officer Cedric Cornelis commented, “We are delighted to announce our new partnership with BMF and we look forward to working together to further enhance the appeal of tennis which is ingrained into the Australian way of life.”
He added, “Whether it’s picking up a racquet, buying a ticket to an event or engaging with tennis online, we look forward to building even deeper connections to our audiences in ways that are innovative and memorable.”
Last year, BMF also won the creative mandate of global car-sharing marketplace Turo to handle its creative account for its launch in the Australian market.
