Australia – Due to its commitment in providing high quality products with affordable prices, supermarket chain ALDI Australia has launched a humorous campaign titled ‘Shop ALDI First’, to convince the Australian shoppers that it is the top choice when it comes to buying grocery needs, despite the existing supermarket competitions.
In partnership with creative agency BMF, the 30-second campaign highlights a shopper who looks at her remaining item on the shopping list after buying at Aldi. Later on, a cashier told her that it would be cool if she found it in another supermarket.
The customer leaves the supermarket, uttering the words, ‘you will always be my first’ – sounded like they’re in a television drama, but it implies the message that Aldi will always be their first choice in grocery needs.
Jenny Melhuish, marketing director at ALDI Australia said that they understand the shoppers if they have choices in supermarkets. However, she also highlighted that it’s more worth it to shop at ALDI due to its cheaper prices compared to other supermarkets, given that Australian shoppers spend a lot during post-christmas and holiday season.
This campaign also comes after research revealing that 45% of Australian shoppers chose ALDI based on their parents’ brand of choice despite their savings.
Other works from the campaign will also be posted on television, OOH channels, print, digital and social.
