Sydney, Australia – Azerion, a digital entertainment and media platform, has teamed up with SeenThis, a company specializing in adaptive streaming, to transform the way campaigns are delivered in Australia and New Zealand while reducing emissions significantly.
With its fusion of creativity and technology, Azerion ANZ provides clients with a wide range of solutions, including high-impact rich media, in-game advertising, and tailored performance plans.
Elizabeth Grant, operations and partnerships director at Azerion, explains, “In this climate, it is more important than ever for advertisers to work with trusted partners and to deliver competitive outcomes, maximizing revenue through effective use of media and technology. Through this partnership and SeenThis’ innovative and ground-breaking technology, we are thrilled to put sustainability at the forefront of digital campaigns.”
Grant added, “Adaptive streaming lends itself perfectly to our multi-channel product suite and we look forward to delivering streamlined campaigns across a number of channels and formats while driving performance for a range of climate-conscious brands and agencies.”
For advertisers who place a high priority on environmental sustainability, the alliance offers the optimal answer, according to both companies.
Meanwhile, Steve Alpe, partnerships director for ANZ at SeenThis, commented, “We are delighted to partner with Azerion to drive more sustainable advertising at scale in these important markets. Our unique technology, with its data-efficiency capabilities, enables the reduction of our clients’ data transfer from creative delivery – which would reduce the energy consumption of the internet and, in turn, drive lower carbon emissions.
He added, Beyond this, while minimising unnecessary data in digital advertising, we also deliver an enhanced user experience and performance gains – with instant load times and high quality creatives.”
