Azerion appoints ex-EssenceMediacom Caitlin Huskins as commercial director

Shaina Teope - May 25, 2023

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Sydney, Australia – Azerion, digital advertising solutions provider, has announced Caitlin Huskins as its new commercial director for the JAPAC region.

With more than 13 years of experience in the digital advertising industry, Huskins has held several senior leadership roles across the agency landscape.

Most recently, Huskins served as the group marketplace director at EssenceMediacom, where she was responsible for driving digital growth and building strong client relationships. Prior to that, she played a key role in the company’s expansion of its client portfolio in the Asia Pacific region as the digital integration director at Havas Media. Earlier in her career, Huskins also served as investment director at Mindshare.

In her new role at Azerion, Huskins will be responsible for developing and executing the company’s commercial strategy in JAPAC, with a focus on expanding its client base and driving revenue growth. She brings extensive experience working with clients across multiple markets and delivering results for some of the world’s leading brands.

Azerion has achieved significant milestones in the JAPAC region in recent months. In June 2022, the company successfully launched the Azerion brand after the acquisition and integration of Inskin Media. In the same month, Azerion also began offering gaming as part of its platform proposition. 

A few months after, the company announced the expansion of its advertising auction platform’s presence, Improve Digital. This expansion is seen to further solidify Azerion’s position as a leading player in the digital advertising space in the region.

Commenting on her appointment, Huskins said, “I am thrilled to join Azerion and be part of a team that is committed to delivering exceptional results for its clients. With the launch of Performance by Azerion in JAPAC, we have a unique opportunity to provide clients with a comprehensive end-to-end solution that drives performance and ROI. I look forward to working with the team to build on the company’s success and take it to the next level.”

Georgia Woodburne, managing director at Azerion JAPAC, commented, ‘Caitlin is known in the industry for her reputation as a driven and results-oriented leader, and we are fortunate to have her join our team at Azerion JAPAC. Her passion for mentoring and developing talent, combined with her extensive experience working with clients across multiple markets, will be invaluable as we continue to expand our capabilities as a full funnel platform in the region. We are excited to see Caitlin’s impact and how she will help us drive growth for our clients.”

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