Sydney, Australia – Azerion, European digital media and gaming platform, has announced the APAC launch of its new data and technology arm, Performance by Azerion.
With a strong heritage in high-impact, gaming, video, and audio advertising, Performance by Azerion establishes the platform as an end-to-end solution for clients.
Azerion’s team of full-funnel specialists are able to offer customised strategies and curated audiences, assisted by Azerion’s proprietary DMP. Combining their creative expertise with data captured from unique browse, search and social activities, along with contextual data, Performance by Azerion captures billions of monthly data events in the aim to identify and build bespoke audiences in real-time.
The company boasts of the Azerion datasphere that can scale even niche or cookieless audiences, and with data refreshed every two hours, it brings live audience insights into targeting strategies.
Georgia Woodburne, managing director at Azerion JAPAC, said, “It is more important than ever that advertisers work with trusted partners that deliver competitive outcomes. Clients are seeking to maximise revenue through media and technology, and this is what Performance by Azerion will strive to achieve.”
The company says Azerion’s performance solution is designed to increase performance across all advertising funnel objectives, by creating bespoke targeting, creative, and measurement strategies within the Azerion ecosystem. Azerion’s extensive portfolio of products now provides clients with end-to-end solutions that drive attention, high-value ROI and performance-based outcomes.
“We are proud to offer clients and agencies fully customised solutions that have a laser-focus on performance,” said Elizabeth Grant, operations and commercial strategy director of Azerion JAPAC.
The new offering will be available to APAC clients from May.
In late 2022, Azerion announced its acquisition of London-based programmatic agency and digital trading desk, Hybrid Theory, with operations in the APAC region. The company has acquired nearly fifty companies since 2014.
