Singapore – Adobe is proud to announce its participation as platinum sponsor for MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” and “What’s NEXT 2024: Marketing in the Philippines”.
The company’s vast product portfolio across Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud gives millions of customers—from individual creators to global brands—everything they need to design and deliver exceptional digital experiences.
In the recently concluded Singapore conference,Gaurav Srivastava, practice lead at Adobe, presented a keynote presentation on the role of generative AI in enhancing marketing campaign strategies and processes. He discussed the AI landscape, the common struggles marketers face in adopting AI, and what marketers can get when they finally enable generative AI in their marketing process.
Additionally, Annie McNamara, head of business development at Adobe Asia, was part of the panel discussion titled ‘Empowering Hyper-Personalisation: Elevating CX through Customer Intelligence’. She joined other marketing leaders in sharing their insights on data personalisation and examining real-time personalisation strategies to enhance customer experiences for instant engagement.
For the Philippine conference, Gaurav Srivastava will once again give a keynote presentation on the significance of generative AI in improving marketing strategies and processes. Together with him is Chin Wee Ko, manager and principal for SEA at Adobe, who will be joining one of the conference’s panel discussions titled ‘Pioneering Mobile-First Conversations: Why engaging with omnishoppers should be part of your CX strategy’. Chin Wee and other marketing leaders will discuss the emergence of omnishoppers, the impact of technology on consumer behaviour, and the importance of designing effective conversational interfaces.
Teddy Cambosa, regional editor at MARKETECH APAC, commented, “Generative AI emerges as the virtuoso of modern business orchestration, conducting a symphony of creativity and compliance in sales and marketing efforts. Through its mastery, businesses unlock a treasure trove of limitless possibilities, where every idea becomes a beacon of inspiration, guiding brands towards the crescendo of success in the dynamic marketplace of tomorrow. We’re honoured to have Adobe lead the conversation recently on GenAI during our Singapore conference, and we look forward to them once again leading the GenAI discourse–this time across our diverse Philippine marketing delegate lineup.”
MARKETECH APAC’s “What’s NEXT 2024: Marketing in the Philippines” conference is the third instalment of the What’s NEXT 2023-2024 Series conferences. It will feature a diverse lineup of industry leaders across multiple local and global brands including Adobe, Brandwatch, Cebu Pacific Air, Colgate-Palmolive, DITO, Emma – The Sleep Company, foodpanda Philippines, GoTyme Bank, Home Credit Philippines, UnionBank, and more.
Head over to the official event site to register using the code [ADOBE20] for a discount.
Meanwhile, the recently concluded “What’s NEXT 2024: Marketing in Singapore” conference also featured a diverse lineup of marketing leaders across Singapore, representing local and international brands including DirectAsia, Grab, HP, Johnson & Johnson, Kaspersky, Singapore Management University, Singapore Post, Standard Chartered Bank, StarHub, The LEGO Group, and more.
Check out the post-event article here to uncover all the exciting highlights and insights from the conference.
