Sydney, Australia – Data collaboration platform LiveRamp has announced an expanded partnership with visual inspiration platform Pinterest, to offer a better global integration for advertisers to reach their audiences on Pinterest’s platform globally.
Through the partnership, marketers will be able to reach their customers on Pinterest with seamless activation on RampID, LiveRamp’s pseudonymous, people-based identifier.
The partnership between LiveRamp and Pinterest will now span APAC markets of Australia, New Zealand, and Japan. Marketers in the region will now be able to easily activate Pinterest as a destination via LiveRamp.
The expansion aims to improve measurement and analytics for advertisers and create more opportunities for brands to derive value from first-party data within the APAC region. At a time when ROI matters more than ever, APAC marketers can benefit from the performance and access to insights enabled by this partnership.
“We’re excited to continue building on the momentum of our privacy-centric data collaboration with LiveRamp. We’re now enabling even more marketers around the world to activate on Pinterest without compromising on control or privacy,” said Bill Watkins, chief revenue officer at Pinterest. “Global marketers can build better campaigns with LiveRamp and Pinterest today. They can also build campaigns with the confidence that this partnership is sustainable beyond third-party cookie deprecation and other ecosystem shifts.”
“In this evolving macroeconomic climate, every dollar marketers spend must be addressable and measurable, and we’re excited to offer marketers across the world the ability to seamlessly leverage RampID, enabling better campaigns,” said Travis Clinger, SVP, activations & addressability, LiveRamp. “By building on identity that can power better data collaboration in the future, marketers can begin building enduring brand and business value.”
