Singapore – Tyroo, an adtech business with headquarters in Asia, has announced a global partnership with Pinterest, a visual inspiration platform, to enable advertisers to interact with audiences on Pinterest.
Starting this July, Tyroo will give opportunities to advertisers in nations where Pinterest does not yet provide ad services, allowing them to display their advertising on the platform in various countries across the world where Pinterest does provide ad services.
Pinterest is an opportunity for marketers to be found during these planning periods and connect with consumers actively researching businesses to influence their purchasing decisions. Advertisers may reach their target audience and lead them from discovery to decision-making in an online environment by utilising the Pinterest platform.
The Tyroo platform is used in this partnership to provide account management, specific practices and education, finance management, and streamlined processes that are beneficial to both brands and agencies. This partnership enables brands based in Asia to reach Pinterest users across North America, EMEA, LatAm, and APAC.
Bill Watkins, chief revenue officer of Pinterest, said, “Pinterest uniquely connects advertisers with consumers across the funnel who come to the platform with intent and when they’re most open to discovering brands. We’re excited to partner with Tyroo to empower advertisers in countries where we’re not serving ads to reach the highly engaged audience on Pinterest in countries where we do.We will ultimately have the opportunity to deliver more compelling brand content for our users to take action on.”
Meanwhile, Siddharth Puri, CEO of Tyroo Technologies, said, “With Tyroo’s specialised arm for commerce-based advertising, our partnership with Pinterest will benefit leading brands,across a range of consumer categories, and agencies. Pinterest is a unique platform where the audience comes with high commercial intent – ads on Pinterest are not only useful, they’re additive to the user’s experience.
Puri added, “Through this partnership, we will continue to strengthen our mission to enable brands and agencies in APAC to become successful and scale through world class advertising solutions, technology innovations and other value added support. We’re looking forward to helping our existing and potential network of brands and agencies build and scale their reach on Pinterest.”
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