Malaysia – In response to the booming interest in holistic health and wellbeing in Malaysia, content marketing agency Green Park Content (GPC) has launched an English language health and wellness content hub in the country for a company that the agency has yet to disclose. GPC said the content hub development aims to establish a powerful online presence for an integrated healthcare company.
The new hub, which will be called ‘All Things Health’, enables access to easy-to-understand, trustworthy articles written by health editors, physicians, and wellness experts and covers key health and wellness categories such as nutrition, mental health, and balance, as well as parenthood. ‘All Things Health’ content hub addresses Malaysians’ growing demand for health and wellness information, with over five million category searches of health and wellness topics in the country per month.
Martin Niens, Green Park Content’s head of operations for APAC, shared, “We built a strong foundation for the ‘All Things Health’ content hub, using the perfect synergy of a headless CMS and world-class SEO strategy to showcase some truly amazing pieces of content which engage and empower our audiences into action.”
Meanwhile, Fe Husaint, Green Park Content’s creative and global brand head, stated that the new hub aims to meet consumers’ needs at the moment and answer the unique health concerns today, educating and inspiring them to live a healthy and well-balanced life.
“‘All Things Health’ widens the reach of natural, holistic practices, providing research-backed content to help health seekers and their families have the best health at all life stages,” said Husaint.
Ayie Austria, the head of search experience and innovation at Green Park Content APAC, shared that companies realize the importance of investing in brand publishing to build long-term value through deeper engagement and more purposeful relationships with their audiences.
“‘All Things Health’ achieves this objective by engaging and creating meaningful conversations with young, digitally-savvy consumers and building a loyal audience,” said Austria.
GPC said that it is now planning to expand the content hub to other markets in the future.
Aside from the new ‘All Things Health’ hub, the agency has created several content hubs, including AllThingsHair.com, MasakApaHariIni.com, and BeautyHub.PH. Each content hub allows brands to own their audiences, capture first-party data and save millions in paid media.
