Singapore – Green Park Content (GPC), the content marketing agency under the Unilever Foundry start-up ecosystem, has announced a diverse lineup of new hires, coming from agencies and brands across APAC, including Malaysia and the Philippines, to further strengthen the GPC’s presence in APAC.
For the client servicing team, the new hires include Crissy Ancheta as head of client services for APAC, Regine Mercado as group account director for Unilever account, and Elaine Giam as senior account director.
Meanwhile, for the creative production team, the new hires are Matt Yu as head of design, Trina Enriquez as copy lead, Renzo Virey as senior art director, and Mirza Afiq Beg as regional social media lead.
Lastly, the new editorial team hires are Lily Wong as managing director for Malaysia, and Jordana Maia Blanco as managing director.
Speaking about the new hires, Fe Husaint, who was recently promoted to the role of creative and global brand head, commented, “Our new, top, creative talents will no doubt be pivotal in delivering award-winning campaigns and developing creative solutions that will significantly improve the SEO performance of the brands we work with and the positive and successful business outcomes for our esteemed clients.”
Meanwhile, in her new role, she added, “I am excited to embark on my new role as creative and global brand head. GPC is already well-established as an SEO-driven agency, and I look forward to building synergy between SEO and Creative, together with this formidable new, talented team. My vision is to bridge Green Park Content’s best-in-class SEO offering with our GPC creative solutions, enabling our clients to reach the right audience at the right time, in a more efficient and impactful manner.”
Que Ramli, who has also been a part in growing Green Park Content’s social business in the APAC region, has also been promoted from APAC social media lead to global social media lead.
Lastly, Martin Niens, formerly head of client services, has likewise been promoted to the role of head of operations.
“As the world becomes more digital and data-driven, I look forward to building and leading our project management and UX/UI teams; and working with them to capture big growth opportunities across our portfolio, improve efficiencies, drive transformation and advance our operational excellence to enable greater performance and results across the APAC region,” Niens said regarding his promotion.
Speaking about the slew of hires and promotions for GPC in APAC, Marcelo Bittencourt, managing director for APAC at GPC, commented, “What makes our business successful is that we continue to prioritise our team. We’re thrilled to promote team members who have gone above and beyond, and bring in many new outstanding, talented individuals. I am confident that the new hires will be excellent matches for the positions and strong assets to our company.”
