Singapore – As we finally come to the conclusion of 2021, Google has released its newest review of the most-searched terms: from good to bad, that encapsulates what Singaporeans had in mind in terms of the latest trends and happenings for this year.
The Tokyo Olympic 2020 games were the top-search international news among Singaporeans, which also ranked 6th among the trending Google term searches. Meanwhile, the recently-released 2021 Marvel superhero film ‘Shang-Chi and the Legend of the Ten Rings’ ranked as top most-searched movies among Singaporeans, as well as 10th in the most-searched terms on Google.
Meanwhile, prevention of COVID-19 is still on top of mind among Singaporeans, ranking 7th in term searches. This is in fact reflected in the reality of Singaporeans rallying together to encourage the community, especially the more vulnerable, to get vaccinated. This includes programs like mobile vaccination clinics in the heartlands to ensure the elderly are protected against the virus.
The pandemic was not the only moment of adversity Singaporeans had shown unity to. These include local tragic events such as the Tanjong Pagar accident (#1 in Singaporean news) and the River Valley high school incident (#2 in Singaporean news). Singaporeans also showed concern towards international events such as the coup d’ etat in Myanmar (#4 in trending international news) and the Taliban takeover of Afghanistan (#3 in trending international news).
In terms of sports, Singaporeans’ love for sports have resonated through the top trending searches. It reflects the ability of sporting events as a platform to boost morales, where people cheered for the same teams and tuned in to major sports events such as UEFA Euro 2021 (#1 Trending Searches, #1 Trending Sports Events) and the English Premier League (#3 Trending Searches, #4 Trending Sports Events).
In addition, Singaporeans showed their support for Olympic swimmer Joseph Schooling’s (#1 Trending Singapore Personalities, #1 Trending Olympic Searches) by following his journey through the Olympics, together with other local athletes like table tennis players, Yu Mengyu (#2 Trending Singapore Personalities, #2 Trending Athletes) and Feng Tianwei (#6 Trending Singapore Personalities, #7 Trending Athletes).
In terms of travel, Singaporeans sought respite on cruises to nowhere with cruise lines like Royal Caribbean (#1 Trending activities and places in Singapore) and Dream Cruise (#3 Trending activities and places in Singapore). Back on land, Museum of Ice Cream (#4 Trending activities and places in Singapore) found its home in Singapore, and instantly became a popular photo spot for locals. Popular mainstays like the Singapore Flyer (#8 Trending activities and places in Singapore) and River Safari (#10 Trending activities and places in Singapore) also saw an uptick in local visitors, as well as checking in for staycations at the newly-opened Dusit Thani Laguna Singapore (#6 Trending activities and places in Singapore).
The full list are as follows:
Trending International News:
- 2020 Tokyo Olympic Games
- Gamestop
- Taliban takeover in Afghanistan
- Myanmar coup
- Suez Canal
- Evergrande
- Cristiano Ronaldo
- Aryan Khan
- Alec Baldwin
- Georgia Senate Race
Trending Singapore News:
- Tanjong Pagar accident
- River Valley high school
- SPH ‘Umbrage’
- GST Voucher
- Sylvia Chan
- Phoon Chiu Yoke
- Raeesah Khan
- National Day Parade 2021
- Budget 2021 Singapore
- KAWS
Trending Movies:
- Shang-Chi and the Legend of the Ten Rings
- Eternals
- Black Widow
- Mortal Kombat
- No Time to Die
- Raya and the Last Dragon
- Suicide Squad
- Red Notice
- Godzilla vs Kong
- Army of the Dead
Trending Singaporean Personalities:
- Joseph Schooling
- Yu Mengyu
- Sylvia Chan
- Shane Pow
- more_vert
- Raeesah Khan
- Feng Tianwei
- Loh Kean Yew
- Quah Zheng Wen
- Kane Lim
Trending Searches:
- UEFA Euro 2021
- NBA League
- IPL 2021
- English Premier League
- Squid Game
- 2020 Tokyo Olympic Games
- COVID-19 Prevention
- Bitcoin Price
- iPhone 13
- Shang-Chi and the Legend of the Ten Rings
Trending TV Shows:
- Squid Game
- Hometown Cha Cha Cha
- Vincenzo
- True Beauty
- Mr Queen
- WandaVision
- Bridgerton
- My Name
- Loki
- Alice in Borderland
Angeline Leow, head of communications at Google Singapore, said, “2021 has been a year of healing, as Singaporeans find creative ways to recover and regain our momentum. Google searches are indicative of the macro trends in Singapore and give us a glimpse of the local and global happenings the nation cares deeply about.”
She added, “With more content and internet users online, there’s more need to organize information than ever before so we’ll continue to invest in AI to give people new ways to search and explore information through voice, images and videos while helping people better evaluate the credibility of information they find online.”
