Singapore – Interactive visual marketing platform Wootag has teamed up with Lemma, an omnichannel SSP for emerging formats, to offer brands the unique opportunity to leverage the growing audience engagement within digital-out-of-home (DOOH) and connected TV (CTV) media and elevate their visual interactive marketing campaigns.
Wootag’s partnership with Lemma is set to transform creative enhancement and media effectiveness for marketers.
Through this partnership, marketers will now have seamless access to Wootag’s interactive visual marketing capabilities within Lemma’s robust media ecosystem. By integrating Wootag’s technology, marketers can create captivating and immersive experiences that drive deeper audience engagement.
Furthermore, the collaboration unlocks the potential for personalised and impactful campaigns at scale, combining Lemma’s unprecedented reach and targeting capabilities with Wootag’s interactive features.
As audiences spend more time on CTV and engage with outdoor environments, brands recognise the importance of targeting intent viewing and other funnel metrics. Wootag and Lemma enable marketers to enhance the viewing experience by delivering contextual and personalised content that yields a significant 2-3X performance increase over standard videos on CTV and DOOH platforms.
Through this collaboration, Lemma clients and agency partners can effectively incorporate Wootag’s interactive visual marketing capabilities as part of their media offerings. This bundled solution is available globally, providing agency partners with a convenient way to combine cutting-edge technology with media to drive campaign effectiveness at scale.
By leveraging Wootag’s interactive features within Lemma’s omnichannel ecosystem, marketers can create highly engaging and personalised experiences for their audience across multiple channels.
This strategic partnership also empowers marketers with valuable insights and analytics, enabling data-driven decision-making. Marketers can gain a deeper understanding of audience behaviour, preferences, and engagement patterns, allowing them to refine their strategies and optimise performance in real time. By leveraging cutting-edge technology and data-driven insights, marketers can make informed optimisations and drive better campaign results.
Raj Sunder, CEO and founder of Wootag, said, “At Wootag, we offer marketers a comprehensive solution that integrates interactive visual marketing with a powerful media ecosystem. With our partnership with Lemma, marketers can deliver highly interactive and contextualised experiences that captivate audiences and achieve exceptional results in their advertising efforts. We are thrilled to embark on this journey with Lemma and empower brands to fuel remarkable business growth.”
Meanwhile, Gulab Patil, founder and CEO of Lemma, shared, “At Lemma, we are committed to staying at the forefront of innovation, ensuring that our brands remain ahead in the competitive landscape. Partnering with Wootag reflects our ongoing pursuit of excellence in serving our brands and clients by unleashing the power of interactive visual marketing and data-driven insights and sets a new standard in the digital advertising landscape.”
