Singapore – Independent omnichannel supply side platform (SSP) Lemma has appointed Swaminathan Iyer as its director of connected TV (CTV) for Southeast Asia. Said appointment will further strengthen the company’s position as a critical player in the region’s digital advertising landscape.
Iyer’s appointment comes at a critical time of growth for the company as it expands its ad portfolio to include CTV alongside DOOH, making it available to clients in the region.
He brings with him over 20 years of experience in the digital and CTV space, having held leadership roles at DigiAdapt, Paramount, Yahoo amongst others.
Speaking on his new role, Iyer said, “With Lemma’s focus on innovation and cutting-edge technology, I am confident that we can deliver impactful and effective advertising solutions to clients in Southeast Asia. I am excited to work with the talented team at Lemma and collaborate with our clients to deliver innovative solutions that meet their advertising needs.”
Meanwhile, Puneet Biyani, president at Lemma commented, “As we continue to make strides in the Southeast Asian market, we are excited to enhance our regional support and further propel our growth. With our expanded presence in SEA, a diverse range of channels, and a continuously evolving product portfolio, Lemma has established itself as a major player in the industry.”
He added, “Swaminathan Iyer is an accomplished professional with extensive experience in the CTV industry. We are thrilled to have him as our Director of CTV for the region. We look forward to working with him to deliver innovative and effective advertising solutions to clients in Southeast Asia.”
Lemma recently appointed ex-Pantcast’s Charles Less as its regional head for Southeast Asia.
