Singapore – Wootag, Singapore-based visual marketing SaaS company that offers visual interactive and insights to marketers, has recently launched ‘Wootag For Ads’. Simultaneously, Jeffrey Kwan has been appointed by the platform as its new managing director.
Wootag for Ads is an integrated solution that enables marketers to explore audience behavioural insights and target them with interactive video and display using Wootag Signal and OTT+ to deliver in-stream and CTV ads. This marketing solution is said to provide marketers with expanding offerings in interactive and intent-based audience engagement across various forms of advertising.
Meanwhile, Kwan’s appointment is seen to help the company expand its business in the Asia Pacific region. Kwan brings with him an outstanding track record in the field of adtech and marketing. He previously served as MD of Teads and business director of Greater China at Reuters. Prior to joining Reuters, he led the Financial Times’ Greater China & South East Asia sales team.
CEO & Founder of Wootag, Raj Sunder said, “The digital industry is growing exponentially. Leveraging the combined strengths of our expanded solutions and Jeffrey’s appointment, we are further capturing the opportunity and significantly boost Wootag’s growth across the region. With Jeffrey’s extensive experience in this industry across publishers and media agencies, we aspire to enhance our push to empower our clients on driving business outcomes with next-gen visual interactive and set new standards for integrated visual marketing solutions.”
Currently, Wootag has operations in 13 countries.