Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured Southeast Asia
No posts found

Want a Carlsberg? This AI rewards you with a free beer when pronounced correctly

by Teddy Cambosa

-

November 3, 2022

Want a Carlsberg? This AI rewards you with a free beer when pronounced correctly

Vietnam – As Vietnamese find themselves having a hard time to pronounce the brand name ‘Carlsberg’ locally, the popular beer brand has teamed up with Happiness Saigon and BLISS Maker Studios to launch an AI that rewards bypassers with a free beer if they manage to say Carlsberg the right way. 

The AI was built using voice inputs from hundreds of people pronouncing ‘Car-z-berg’ and was trained to distinguish the most accurate entries possible. The Carlsberg AI doesn’t just power the voice activated tap, it also powers the campaign website.

In addition, a social video of the on ground activation, billboards across the city of Ho Chi Minh, YouTube pre-roll, and Spotify ads all lead to the microsite carlsberg.com.vn/vn where anyone in Vietnam can attempt to nail the difficult name themselves and win some ice cold beer.

“Carlsberg is one of the leading brewing companies in the world today. This year they are celebrating 175 years as ‘probably the best beer in the world’. But before doing that, the brand needs to properly (re)introduce themselves to the Vietnam market. A market where their unique name is practically unknown,” according to a press statement.

Meanwhile, Hoàng Vũ Hải, brand manager at Carlsberg Vietnam, commented, “Working on carlsberg for all these years, our team realised something: it is so difficult to pronounce. So difficult in fact, we want to reward anyone who can pull it off with a complimentary beer. We think it’s a fun and smart way to increase brand recognition and product trial, especially for the launch of the new product in Vietnam.”

Related Tags Artificial Intelligence Marketing Campaign vietnam Carlsberg Happiness Saigon BLISS Maker Studios
Share this article

Related Articles

View All
Guinness Malaysia invites customers to an immersive experience with latest activation
Marketing Featured Southeast Asia
How Guinness Malaysia's recent brand activation leveraged immersive brand experiences to customers
October 6, 2022
By Teddy Cambosa
Guinness-Malaysia-It's-a-Matter-of-Taste
Marketing Featured Southeast Asia
Beer brand Guinness spotlights brand elements in new campaign via Ogilvy
July 28, 2022
By Jean Cabico
Tiger Beer transforms beer labels into personalised stories of courage in new campaign
Marketing Featured Southeast Asia
Tiger Beer transforms beer labels into personalised stories of courage in new campaign
July 6, 2022
By Teddy Cambosa
7-Eleven
Marketing Featured Southeast Asia
7-Eleven, Tiger Beer unveil Singapore’s first beachfront convenience store in Sentosa
June 21, 2022
By MARKETECH APAC
Heineken’s new campaign a witty way to promote work balance–thanks to a bottle opener
Marketing Featured Global
Heineken’s new campaign a witty way to promote work balance–thanks to a bottle opener
June 2, 2022
By Teddy Cambosa
Carlsberg Malaysia
Marketing Featured Southeast Asia
Carlsberg Malaysia hands 1664 Blanc brand’s social media mandate to Lion & Lion
August 20, 2021
By Jean Cabico
No posts found

Featured Articles

View All
MARKETECH APAC to help brands future-proof their marketing strategies in the metaverse with upcoming webinar this November
Main Feature Marketing Partners APAC
MARKETECH APAC to help brands future-proof their marketing strategies in the metaverse with upcoming webinar this November
October 31, 2022
By MARKETECH APAC
MARKETECH APAC’s Empowered Women returns with a conference and awards ceremony
Main Feature Platforms APAC
MARKETECH APAC’s Empowered Women returns with a conference and awards ceremony
October 12, 2022
By Joven Barcenas
Inner-State-Hakuhodo
Main Feature Marketing APAC
Establishing leadership in Asia: How Hakuhodo is powering its growth via acquisitions
October 6, 2022
By Jean Cabico
Inner-State-Sustainability-Marketing
Premium Main Feature Marketing APAC
Fostering sustainable behaviour: How sustainable marketing establishes brand credibility
October 5, 2022
By Jean Cabico
MARKETECH APAC to discuss how to future-proof your influencer marketing in 2023 in its latest webinar this November
Main Feature Marketing Partners APAC
MARKETECH APAC to discuss how to future-proof your influencer marketing in 2023 in its latest webinar this November
October 5, 2022
By MARKETECH APAC
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
Main Feature Marketing APAC
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
August 30, 2022
By Joven Barcenas
No posts found

Most Recent Articles

KFC Thailand teams up with Butterbear to debut Nong Noey as new brand figure
KFC Thailand teams up with Butterbear to debut Nong Noey as new brand figure
June 2, 2025
Fatima Baduria
No posts found
Blue launches new brand campaign to simplify insurance with humor and digital ease
June 2, 2025
Aliza Carmona
Tilt appoints Subbaraju Alluri as chief executive officer for SEA
June 2, 2025
Teddy Cambosa
1880 Hong Kong shutters operations just seven months after opening, citing cash flow issues
June 2, 2025
Aliza Carmona
AirAsia MOVE faces cease and desist order from Philippines’ CAB over fare violations
June 2, 2025
Fatima Baduria
Petal Ads, Tourism Malaysia enhance strategic partnership to boost MY tourism offerings for Chinese market
June 2, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin