Singapore – Live commerce enabler Upmesh has announced the launch of ‘Upmesh Live’, a cross-platform live selling mobile application which is a first in Southeast Asia.
Upmesh Live allows sellers to create personalised overlays in their live streams without the need for any prior technical knowledge, allowing them to integrate customisable branded content such as customizable graphics, brand imagery and professional content tools within minutes.
Through the app, sellers are now able to further achieve virality and engage with their communities on top of real-time order management provided by Upmesh.
The Upmesh Live application is only compatible with Android 8.0 and above as well as ios 11.0 and above
Sellers go live on social media platforms such as Facebook Live or Instagram Live, and Upmesh captures orders through a merchant’s live stream comments and incentivises the buyers to share through discovery, giveaways and drip messaging.
“Upmesh is committed to constantly launching new engaging and interactive features that aim to enable live commerce merchants to reach their full sales and creative potential through multi-channel discovery and sharing to unlock value and virality,” the company said in a press statement.
Wong Zi Yang, CEO and co-founder at Upmesh, said, “While there is much more work to be done, we are committed to pushing the boundaries of the ever-changing retail landscape that we are in, and we’re thrilled to be expanding further to help live sellers across SEA grow their businesses and create a new future for e-commerce through innovative products such as Upmesh Live.”
