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Twitter’s fan engagement feature ventures to K-pop, kicking off with BLACKPINK’s ROSÉ

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Seoul, South Korea – Twitter’s #FanTweets, the platform’s exclusive fan engagement feature is venturing into K-pop, starting with BLACKPINK member ROSÉ, where fans can now engage with the artist herself through BLACKPINK’s official Twitter account

#FanTweets are a custom type of exclusive content on Twitter, where celebrities record their responses to real Tweets from fans. #FanTweets help to bring fans closer to their favorite artists and give them a chance to hear straight from the artists themselves. Also, witty, vibrant, and authentic tweets from fans will provide a different fun experience unique to #FanTweets.

Through #FanTweets, ROSÉ can reply to fan’s tweets about her new album, stage performances, life, and her dog ‘HANK’.

This comes after ROSÉ released her debut solo album ‘R’ last 12 March 2021, in which it entered the Billboard Hot 100. Her debut single ‘On the Ground’ also debuted and peaked at No.1 on the Billboard Global 200 chart.

“#FanTweets offer another way for fans to hear directly from their favorite K-pop artists. With #FanTweets, BLACKPINK’s ROSÉ shared new sides to her, as well as more stories for her fans to cherish. Twitter will offer more fan-driven exclusive content to enable fans to connect with their favorite artists and to drive conversations about #KpopTwitter and various K-content,” said YeonJeong Kim, head of global K-pop partnerships at Twitter.

Some of the celebrities who have engaged through #FanTweets include Swedish footballer Zlatan Ibrahimović and English singer-songwriter Louis Tomlinson, known to be part of the English boy band One Direction.

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