Tag: Social Media
![[Regulation] Digital Duty of Care law](https://marketech-apac.com/wp-content/uploads/2026/06/Regulation-Digital-Duty-of-Care-law.jpg)
Australia – Australia is moving closer to introducing a formal Digital Duty of Care framework for online platforms, marking one of the country’s most significant proposed shifts in digital regulation and platform accountability to date. Last week, the Australian Government released an Issues Paper outlining...
Thailand – Sappe Public Company Limited (SAPPE), the Thailand-based beverage maker known for its “snackable drinks” and functional beverages, has launched a global campaign for Mogu Mogu under the concept “Wanna Skip? You Gotta Chew.” The campaign positions the fruit juice and nata de coco beverage as...
Hong Kong – Café de Coral has launched a new campaign tapping into Hong Kong’s social culture trends, drawing on viral slang and online moments to promote its new baked seafood rice with lobster sauce. Titled “Go All In on Freshness—It’s a Must”, the campaign is shaped by viral phrases and shared online...
Malaysia – A&W Malaysia has appointed ACTSTITUDE as its social media agency to manage its digital platforms and support brand campaign execution. As part of the remit, the agency will be responsible for managing A&W Malaysia’s digital platforms, including Facebook, Instagram, TikTok, the website,...
Hong Kong – MTR has introduced its first dedicated ambassador for the Light Rail network, “Light Rail Cutie”, alongside a series of community-focused campaign activations across Tuen Mun, Yuen Long and Tin Shui Wai. Developed in collaboration with Cheil Hong Kong, the rollout of the new Light Rail ambassador...
South Korea – Starbucks Korea CEO Sohn Jeong-hyun has been dismissed following backlash over a promotional campaign that drew criticism for allegedly referencing painful moments in South Korea’s democratisation history. According to Korea JoongAng Daily, Shinsegae Group Chairman Chung Yong-jin ordered...
China – Changan Automobile has appointed Ogilvy as its strategic partner for global social media and website operations as it accelerates its international expansion. The remit, led by Ogilvy China in coordination with local market teams, covers Europe, Latin America, the Middle East & Africa, and...
The mandate was completed following a competitive pitch that involved a dozen agencies, according to official tender documents.
![[Agency Appointment] Molemap x Bread](https://marketech-apac.com/wp-content/uploads/2026/05/Agency-Appointment-Molemap-x-Bread.jpg)
Australia – MoleMap has appointed independent creative shop Bread Agency as its social media agency partner across Australia and New Zealand, as healthcare brands in the region ramp up digital engagement amid rising consumer attention on preventative care. The partnership follows a competitive review...
The government has also emphasised the role of parents in managing children’s digital exposure, encouraging the use of parental control tools and open conversations about online safety.
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