Tag: Fan Engagement
Singapore – Nike Football has launched an immersive pop-up at Wisma Atria, bringing football culture to the heart of Singapore ahead of this summer’s global football spectacle in North America. Developed in partnership with Weston Corp, the pop-up combines retail, fan engagement and community experiences...
Singapore – As the countdown to the FIFA World Cup 2026 intensifies, the LEGO Group is rolling out a series of football-themed experiences and builds across Singapore, centred on an immersive activation at Compass One. The campaign includes a pop-up at Compass One’s Atrium from 4 to 21 June, alongside...
South Korea – Apple has rolled out a new campaign for its MacBook Neo, drawing on a viral fan meme that connects the product to a popular phrase associated with K-pop group NCT. The move comes after the MacBook Neo, launched in March, began attracting attention online for reasons beyond its specifications....
Bangkok, Thailand – Meta has launched its first dedicated Instagram campaign in Thailand, a market where short-form video is fast becoming the default social currency. Created by BBH Singapore, the push aims to deepen engagement with Instagram Reels among younger users. At its core is a simple...
Hong Kong – SHISEIDO Hong Kong has kicked off an interactive pop-up for its 2026 ULTIMUNE re-promotion campaign, teaming up with BLACKPINK’s LISA to give fans a first-hand look at the secrets behind her glowing skin. Located at G/F SOGO Causeway Bay, the SHISEIDO ULTIMUNE x LISA GLOW ON YOUR STAGE STUDIO...
The development forms part of a multi-year extension of the partnership between the two organisations and represents the next stage of Formula 1’s implementation of Agentforce 360, Salesforce’s platform that integrates AI agents, customer data and human teams into a unified system.
China – Entertainment and streaming powerhouse iQIYI has debuted iQIYI LAND in Yangzhou, its first global offline theme park, where fans can experience popular dramas and characters in real life. Covering roughly 10,000 square metres, iQIYI LAND features a compact indoor design that allows for year-round...
Hong Kong – Blooming Talk, the mobile fan communication platform, has deepened its partnership with Tencent Cloud to transform global artist-fan interactions, enabling real-time engagement across markets. With fans increasingly expecting instant and meaningful digital interactions, Blooming Talk has...
Shanghai, China – Alibaba Cloud has launched the “YOUR EPIC VIBE” campaign in partnership with Ogilvy Shanghai, inviting Olympic fans worldwide to co-create a video artwork using AI-generated visuals inspired by ice and snow sports. The campaign drew participation from fans across more than 100 countries...
Hong Kong – FC Barcelona is marking the Lunar New Year at its home ground with its “Forging the Future”-themed festivities, featuring a series of celebratory activities in a distinctive Barça style for the Year of the Horse. The club first launched its Lunar New Year campaign in 2012, aiming to strengthen...
