Tag: K-pop
South Korea – Apple has rolled out a new campaign for its MacBook Neo, drawing on a viral fan meme that connects the product to a popular phrase associated with K-pop group NCT. The move comes after the MacBook Neo, launched in March, began attracting attention online for reasons beyond its specifications....
Seoul, South Korea — K-snapp has officially launched as Korea’s first AI-powered multilingual K-culture platform, designed to deliver real-time entertainment and cultural news to global audiences without language barriers. The entertainment platform service is operated by Hecto Media, a subsidiary...
In addition to the product lineup, Razer said fans can expect pop‑up fan activations tied to BLACKPINK’s upcoming World Tour Pop‑Up Store in Hong Kong.
Singapore – Colgate-Palmolive has tapped K-pop sensation and beauty icon IU to front its latest Colgate Optic White Purple campaign, positioning oral care as an essential part of the beauty routine. The campaign, developed by WPP CP with Ogilvy teams in Singapore, Hong Kong, and Korea, alongside WPP...
Japan – Asahi Breweries Ltd., a subsidiary of Asahi Group Holdings, has launched its first unified large-scale promotional campaign across East Asia, naming global music sensation BLACKPINK as the new brand ambassador for Asahi Super Dry. The campaign will span Japan, China, South Korea, Taiwan, Hong...
Singapore – Somersby, the cider brand under Carlsberg Group, has launched a new brand campaign in Asia featuring YEONJUN, a member of the K-pop group TOMORROW X TOGETHER (TXT), as its regional ambassador. The campaign, titled “No Nonsense”, debuts with a short film that leans into a light-hearted and...
The partnership will kick off its first live event from the Los Angeles Dignity Health Sports Park on May 12th starting at 9 AM SGT, with a star-studded concert to remember.
Indonesia – Indofood has teamed up with Dentsu Indonesia to launch a bold new campaign for SARIMI ISI 2’s Korean Spicy Chicken flavour, fusing the global appeal of K-pop with a uniquely local twist through Indonesia’s own ‘dangdut’ culture. Titled ‘The Unexpected Idol’, the campaign presents an unlikely...
Indomie, Indonesia's iconic instant noodle brand, has named K-pop sensation NewJeans as its new global brand ambassadors, marking a strategic move to connect with young audiences worldwide.
Drink company SAPPE, has appointed popular K-pop boy band SEVENTEEN as its first global brand ambassador for its trademark fruit drink Mogu Mogu. In keeping with their assigned roles, the 13 members of SEVENTEEN will embody the concepts of 'Fun' and 'Lively' in relation to SAPPE's Mogu Mogu fruit ju...
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