India – Times Innovative Media Ltd. (Times OOH), part of the Times Group, has introduced digital bus shelters in Bengaluru, expanding its network of premium digital out-of-home (DOOH) advertising assets in the city.
The digital bus shelters feature L-shaped screens with a 125 sq. ft. display area, ensuring high visibility even from a distance. The screens are designed for clear, crisp imagery, particularly during evening hours, allowing for maximum visual impact.
The shelters also support dynamic, real-time content, such as time, weather, and air quality index (AQI) updates, along with trigger-based advertisements. This functionality enables brands to run more targeted and timely campaigns.
In the initial phase of the project, Times OOH has installed 20 digital bus shelters at key junctions, near malls, and in high-traffic marketplaces to maximise visibility and take advantage of increased footfall and dwell times. Future phases are expected to further expand the city’s digital advertising network.
The launch of these digital shelters aims to meet diverse campaign needs, offering flexible slot-based display options and exclusive branding opportunities for advertisers with varying budgets. In line with its vision to innovate outdoor advertising, Times OOH also emphasises sustainable practices, reinforcing its commitment to environmental responsibility.
Rohit Chopra, COO at Times OOH, said, “Times OOH is optimistic about the growth of the digital OOH format. With our extensive experience in outdoor advertising, we are dedicated to expanding our offerings with advanced features and capabilities. The launch of digital bus shelters in Bengaluru is a testament to this commitment. After careful analysis of traffic patterns and advertiser requirements, we strategically installed 20 digital bus shelters, and the response from clients has been overwhelmingly positive, with a significant uptick in enquiries and bookings.”
The introduction of digital bus shelters expands Times OOH’s regional presence, providing brands with a platform to engage Bengaluru’s urban audience. Major brands like Ibaco, Yes Bank, Bhima Jewellers, and IKEA have already adopted the new format for increased visibility.
