India – Outdoor advertising company Times Innovative Media Ltd. (Times OOH) has announced its successful acquisition of exclusive advertising rights for Chennai International Airport across all the terminals.
The contract will run for seven years and marks a significant milestone for Times OOH’s growth journey. This strategic addition reinforces the company’s commitment to providing a metro airport network that covers all regions of India.
Times OOH’s contract includes exclusive rights for all of the airport’s four terminals. It would include an inventory offering covering multi-media options both inside and outside each terminal.
Chennai International Airport is among India’s busiest airports, handling over 18 million passengers every year. It serves as a hub for a diverse and captive audience base, from business travellers to tourists and locals.
With this advertising partnership, Times OOH can offer brands a remarkable platform to connect with and engage with their target market. This is in line with the company’s commitment to providing world-class quality in media assets at the airport.
The contract acquisition underscores Times OOH’s long-term vision of delivering high-impact advertising solutions that captivate and influence audiences within the airport premises. It will also strengthen their position and reputation in the airport advertising space.
Shekhar Narayanaswami, president at Times OOH, shared, “We are thrilled to embark on this journey of strategic collaboration with Chennai International Airport. It paves the way for innovative, engaging, and memorable campaigns that connect brands with their target audience. It represents a significant transformation in the airport advertising landscape, and we are committed to establishing new benchmarks in this field.”
