Singapore – Vistar Media has partnered with global data and insights provider Pureprofile to transform digital-out-of-home (DOOH) campaign measurement in Southeast Asia, offering advanced audience insights to enhance advertiser performance.
This partnership delivers advanced audience insights and robust measurement solutions to advertisers in key markets such as Singapore, Thailand, Indonesia, Malaysia, and the Philippines, enabling brands to enhance engagement and achieve measurable results.
Vistar Media’s partnership with Pureprofile aims to reshape SEA’s DOOH landscape by providing advertisers access to online panel data for pre- and post-campaign insights. Pureprofile ensures the data reflects the region’s diverse demographics, including age, gender, and income.
The integration of Vistar Media’s programmatic DOOH technology with Pureprofile’s advanced data tools offers advertisers a comprehensive view of their campaigns, connecting offline and online behaviors. This data-driven approach helps brands reach diverse audiences effectively and make real-time campaign adjustments with actionable insights.
Through this partnership, Vistar Media and Pureprofile aim to set a new standard for DOOH advertising in Southeast Asia, empowering advertisers to craft more impactful and resonant campaigns.
Commenting on the partnership, Franck Vidal, director of Southeast Asia sales and partnerships at Vistar Media, remarked, “We are thrilled to collaborate with Pureprofile to introduce a new level of measurability to DOOH in Southeast Asia. This partnership combines the strength of Vistar’s programmatic platform with Pureprofile’s unique insights into human behaviour for measurable audience engagement.”
Anna Meiler, managing director for APAC at Pureprofile, also said, “Our collaboration with Vistar Media allows us to bring unparalleled precision and relevance to DOOH in Southeast Asia. With the capability to deliver both the “what” and the “why” behind audience interactions, advertisers gain a deeper understanding of how OOH ads resonate with their target demographics, making the measurement tool uniquely effective for optimising strategies and driving engagement. Together, Pureprofile and Vistar Media are able to provide advertisers with a truly comprehensive view of how consumers engage with campaigns.”
“This partnership is an exciting opportunity to help brands make better-informed decisions and achieve deeper connections with their audiences,” Meiler added.
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