Jakarta, Indonesia – Fast food chain McDonald’s in Indonesia has released a new ad for its new burgers–but with a twist of convincing people to taste a burger from a different part of the world instead of just promoting it as is.
The ad, conceptualised by Leo Burnett Indonesia, the film features real, relatable moments in a witty and heart-warming manner, as well as dedicated to those who are left behind, stuck at work, nursing injuries or grounded by inclement weather.
The campaign is directed by Kiran Koshy of Directors Think Tank in Malaysia.
Ravi Shanker, chief creative officer at Leo Burnett Indonesia, said, “This was the challenge posed to the team at Leo Burnett. A couple of brainstorms later, we stumbled upon an insight. Indonesians too were bitten by the travel bug. However, not everyone can travel because life in the form of financial constraints, work pressure, family commitments or climate change was getting in the way. While travelling was a possibility in the future, right now many were missing out.”
Meanwhile, Michael Hartono, director of marcomm, CBI and digital at McDonald’s Indonesia, commented, “Taste of the World’ has always been a great platform for McDonald’s and we always look for fresh, new ways to drive relevance. We are all observing how after two years, everyone really wants to experience the true flavours of the world by travelling – but for those of us stuck at home due to practical realities, we really wanted to establish that this delicious menu is available from the comfort of your homes.”
