Sydney, Australia — Airtasker, an outsourcing company based in Australia, has launched a new brand campaign that shows the ease with which people can get things done using its new platform. The promotion was done in collaboration with marketing and advertising agencies Thinkerbell and UM.
Taking inspiration from Beethoven’s ‘Ode to Joy’, the new brand campaign ‘The Joy of Done’ invites consumers to ‘Get more Dooone Done Done’ with Airtasker.
The idea is born from the insight that people feel a little moment of joy when they complete a set of tasks that they know they need to do. Airtasker’s skilled ‘Taskers’ can help you get more done no matter the occasion or responsibility you have, from hosting a birthday party, moving into a new home, or gardening.
The new omnichannel marketing campaign launches across Australia this week and the United Kingdom later this year and will be rolled out across both markets utilising mass media channels.
Noelle Kim, chief marketing officer of Airtasker, commented, “We are fortunate to work with some of the best agencies across the industry when bringing this new brand platform to life starting from the insight. Our occasion led communication strategy truly reflects the unique value that Airtasker brings and the creative strikes the right balance between the functional message of the breadth of tasks with the emotional benefit you feel when you get things ticked off your to-do list. We fell in love with the audio mnemonic from the moment we heard it and believe it will be a core part of our brand DNA for years to come.”
Paul Swann, executive creative tinker of Thinkerbell, said, “By reinterpreting Beethoven’s Ode to Joy, we’ve leveraged a universally-known and memorable piece of music to create a new sonic brand device. This distinctive device will appear within all of the brand’s communications and also throughout the platform’s integrated product experience. This work is uplifting and distinctive, which we feel captures the experience of using Airtasker.”
Matt Furlong, Sydney strategy director of UM, shared his thoughts, saying that campaign was important to drive the growth and trust for Airtasker. He further added that the company found the creative side fun and UM’s media helped it shine in the right moments, context and mindsets across screens, audio, OOH and some strong integrated partnerships with Nova and Mamamia.
