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DDB Group’s Tribal Australia welcomes first-ever chief strategy officer

ddb group's tribal appointment of cso

Australia – DDB Group’s interactive agency Tribal Australia has recently appointed Colin Jowell, former director of innovation agency KPMG UDKU in Australia, to be its first-ever chief strategy officer, to strengthen the agency’s strategic capabilities and credentials. 

Jowell brings with him over 20 years of experience in the industry. He has previously worked in management consulting firm KPMG in 2018 following its acquisition of UDKU, an innovation agency he co-founded in 2013. UDKU is one of the early pioneers of brand-led customer experience design, notably launching Airtasker in its first major campaign, 

Jowell has also led the strategy department at media company M&C Saatchi for several years in South Africa, Malaysia, and Australia. He has also worked with blue-chip clients, such as health insurance agency Medibank, financial services companies AMP and Commonwealth Bank, and The Star and David Jones on CX innovation projects

Commenting on his appointment, Jowell said, “I’ve been a long-time admirer of the DDB group – their work, their talented people, and most importantly, their culture. Tribal has been behind some of the best recent examples of brands that not only deliver their promise through customer experience but deliver exceptional commercial results for their clients. To join an agency as they are expanding their already impressive track record of growth, creativity and impact are incredibly exciting.” 

Meanwhile, David Rennie, the managing director of Tribal Australia, also shared, “Tribal has gone through enormous change over the last couple of years. We’re focused on creativity, and we have some stellar work to show for it. Now, as we get closer to our partners and solve further upstream, we are adding serious credentials to our strategic offering. Colin brings a wealth of brand and experience knowledge, and will be the key to unlocking Total Experience in Australia and the Asia Pacific.”

The agency has also announced that it has turned its attention to rolling out a new global delivery model this year, known as Total Experience, which is made up of five expert practices that can stand apart or snap together, including customer experience, spark innovation, and technical engineering, as well as create, and business consultancy.

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