Bengaluru, India – Adtech The Trade Desk has announced the launch of its first market engineering hub in India, located at the city of Bengaluru. This is the company’s fifth in the Asia-Pacific region after Australia, China, Hong Kong and Singapore. The new facility will tap into the vast product and engineering talent pool in India as the company advances innovation for programmatic advertising.
In recent months, the company announced strategic partnerships with leading players like Samsung Ads and Lifesight to offer the full suite of digital advertising capabilities on the open internet.
Tejinder Gill, general manager at The Trade Desk in India, said, “The rise of digital media will spur Indian marketers to adopt data-driven, digital advertising solutions. Over time, more and more digital advertising will be transacted programmatically. There is immense growth opportunity for us here in India. In fact, we have been encouraged by the momentum of our commercial office and are doubling down on hiring engineers, as well as for business-related roles. Our new engineering hub will help us stay ahead of the innovation curve.”
Since the launch of its operations in India last year, The Trade Desk has been helping India’s digital marketers capture the fast-growing advertising opportunities on the open internet. The Trade Desk plans to hire more talent to meet the growing demand for programmatic advertising as brands continue to accelerate and shift spend towards digital advertising.
Meanwhile, Shantanu Goel, director of engineering at The Trade Desk in India, commented, “The Trade Desk’s community of engineers value collaboration, diversity and critical thinking. Engineers in our Bengaluru engineering hub will be part of the global engineering team who will work on large-scale projects spanning around the world, as well as petabyte-scale data challenges, machine learning, and advanced visualisations.”