Singapore – Global adtech company The Trade Desk has appointed former Google’s head of advertising agencies partnerships for APAC Rajesh Sheshadri as the new general manager for Southeast Asia, where he will be leading the company’s business and growth strategy in Southeast Asia, with a focus on building agency, client relations and industry partnerships.
He brings in more than 20 years of media and advertising technology experience in Asia-Pacific.
Aside from his role at Google, Sheshadri was the general manager for Hong Kong and APAC vice president of advertising sales for Fox Network Group.
“The industry is at an inflection point, where increasingly, marketers are seeking greater impact from their media strategies and looking to work with partners who are open and transparent. In addition, the growth of Free Ad Supported TV (FAST) has driven publishers to find the right value for their content,” Sheshadri said regarding his appointment.
He added, “This is a small indicator of the enormous value that The Trade Desk brings to the region. I am delighted to be a part of this organisation that is committed to building a better media ecosystem for everyone.”
Sheshadri will report to Mitch Waters, senior vice president for Southeast Asia, India, Australia and New Zealand at The Trade Desk.
“Rajesh’s deep industry experience in broadcast will be a valuable asset as we continue to connect brands to the immense opportunities offered by the fast-changing world of streaming TV. While consumers in Southeast Asia are exponentially increasing their digital time, only a relatively small portion of advertisers’ media budgets is spent on digital channels,” Waters stated.
He added, “We are here to help brands make the right investment decisions that align with consumers’ changing habits, and Rajesh will play a critical role in leading our business in this area.”
The Trade Desk has also recently expanded their operations in India, and has appointed Tejinder Gill as its general manager as he will be leading the company’s business and growth strategy in India.