Singapore – Global marketing consultancy TEAM LEWIS is launching VIVID, a new global reputation and impact practice. The new practice aims to change the traditional reputation management theatre of operations which will weave together brand consultancy with creative engineering and real-time reputation management.
Commenting on the new milestone, Yvonne van Bokhoven, EVP for Europe and APAC, said, “VIVID is designed to engineer new creative approaches to reputational content, engagement and brand experiences. This approach is built on the understanding brands are an emotional experience, rooted in what stakeholders can feel and understand.”
She added, “Real impact is made by understanding how audiences want to engage and connecting on the causes that matter most to them.”
The global consultancy has developed the practice to respond to the rapidly changing digital-first world which now puts a premium on the metaverse, immersive augmented reality brand experiences, and emotional video-based storytelling.
“VIVID will inject pace, emotion, creativity, and visual thinking into reputation management and purpose campaigns,” shared TEAM LEWIS.
According to the consultancy, VIVID was inspired and influenced by the work done around the world by the TEAM LEWIS Foundation. Story-telling skills and millions of dollars have been shared with important community causes, each nominated by a TEAM LEWIS staff; such has provided VIVID with a unique experience of purpose-driven causes and charities which represents a diverse global community.
Tapping into the skills and knowledge from across 24 offices and 600 staff, VIVID will assemble bespoke teams for each client. Cross-discipline, geography, and specialist consultants will work together to aim to deliver impactful and creative outcomes at speed.
The VIVID practice will be led by Helen Ellis, the agency’s global sustainability lead and reputation expert.
To date, VIVID has already delivered work for clients including Schneider Electric, SkyScanner, and OKX.