Pizza Hut SG appoints TEAM LEWIS as agency of record for integrated comms

Singapore – Pizza Hut in Singapore has appointed global marketing agency TEAM LEWIS as its agency of record for integrated communications, including public relations as well as social media content creation and management.

The mandate, which started in January this year, will aid Pizza Hut Singapore in amplifying its brand story and bring its passion and celebration of pizzas to life. The agency is also responsible for providing consultancy and handling media relations, as well as content creation for social media while maintaining a prominent and consistent identity across communication channels. 

Jayss Rajoo, director of marketing and food innovation at Pizza Hut Singapore, commented on the appointment, “As the largest pizza chain in Singapore, we remain dedicated to continuously reinventing ourselves to stay relevant to our ever-changing customers’ needs. TEAM LEWIS won by a mile – having demonstrated a strategic understanding of the nuances of the Pizza Hut brand, our customers, and the Singapore market.” 

Rajoo added, “The team delivered creative strategies that embody our needs holistically, and we look forward to working with TEAM LEWIS to weave our brand identity into narratives that will boost our position as a thought leader in the F&B industry and a leading brand in the QSR space.” 

Meanwhile, Pamela Tor Das, managing director at TEAM LEWIS Singapore said, “The food and beverage industry is constantly changing in the face of ever-increasing food options. We are thrilled to partner with Pizza Hut Singapore and look forward to further cementing its position as Singapore’s favourite pizza QSR brand through creative campaigns and storytelling.”

TEAM LEWIS has also handled mandates for HMD Global and Singapore’s National Youth Council.