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whiteGREY launches dedicated sustainability practice ‘whiteGREY Positive’

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Sydney, Australia – Creative technology agency whiteGREY has launched a new sustainability business practice. Called ‘whiteGREY Positive’, the new business practice aims to help brands and NGOs achieve their sustainability goals and reduce environmental impact. 

Through a range of solutions including brand strategy, creativity, behaviour change and technology, whiteGREY Positive (wG+) will be able to help organisations respond to Australian consumer and corporate demand for sustainable progress. It is already working with clients such as Volvo, HSBC, and Scentre Group to continue drive responsible business agendas. 

Lee Simpson, CEO of whiteGREY, shared that responsible business in general, and sustainability more specifically, are central to the strategy of progressive businesses. 

“What started as a passion in the agency 4 years ago has grown to a body of work in the space for the likes of WWF, Greenpeace, Volvo, Powershop, Sheldrick Wildlife Trust and more. Formalising the experience and capabilities into a Practice is an exciting next step,” said Simpson.

Meanwhile, Simon Wassef, whiteGREY’s national chief strategy officer, who will also be leading wG+, noted that they have put all their knowledge and experience working in this space into wG+ so that any business, at any stage of its responsibility journey, can walk through the door and start a conversation.

“We’ve recently worked with WWF Australia to support its ‘Regenerate Australia’ program, set to be the largest and most innovative wildlife and regeneration program in Australian history. It’s the perfect time to launch wG+ and continue similar purpose-driven work,” said Wassef.

whiteGREY’s previous sustainable campaigns include Volvo’s ‘Living Seawall’, the Sheldrick Wildlife Trust’s ‘Hello in Elephant’, and Powershop’s ‘Power you can be Proud of’ including ‘Pond Party’ and ‘Free Power Mode’, as well as WWF Australia’s ‘Australian Nature needs your Australian Nature’.

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