MarketingFeaturedSoutheast Asia

TEAM LEWIS tapped as Circles.Life’s agency of record for integrated communications in Singapore

Shaina Teope - May 24, 2023

  • Make the most of conversational marketing, omnichannel journey mapping and understanding what intelligent and programmable emails can do for your business! From April to June of this year—learn the best CX strategies from marketing leaders in CARSOME, Colgate-Palmolive, ZALORA, and more in 'Connecting the CX Dots in 2023 Webinar Series.' Register HERE!

Singapore – Circles.Life, Singapore’s fully digital telco, has appointed global marketing agency, TEAM LEWIS, as its agency partner for public relations and influencer engagement.

Taking effect last April 2023, TEAM LEWIS will support Circles.Life in conceptualising, developing, and implementing PR strategies and activities in Singapore. In addition to providing consultancy services, the agency will also be responsible for the creation of relevant and impactful mainstream, online and social media coverage for Circles.Life to further bolster the positioning and messaging the brand has to offer.

The fully digital telco company continues to be a key player in disrupting the traditional notions of a telco service provider, with offerings such as unlimited data, rollover data, and its new travel plan, JetPac, allowing users to roam anytime, anywhere with added features such as airport lounge access.

One of the founders of Circles.Life, Rameez Ansar, commented on the appointment, “As the fourth largest telco in Singapore, we are constantly revolutionising our digital service experience, while continuously reinventing ourselves to stay relevant for our ever-changing customers’ needs. TEAM LEWIS has demonstrated an understanding of the brand and provided a strategic direction in line with our brand messaging.” 

Pamela Tor Das, managing director of TEAM LEWIS Singapore, said, “Circles.Life is known for its making innovative and bold moves that have made waves across Singapore’s telco industry. We are thrilled to be its partner of choice for integrated communications in Singapore and can’t wait to showcase what else the brand has to offer.” 

The appointment followed a competitive pitch for the account last December, with the appointment being finalised in March 2023.

  • Learn from marketing leaders across Southeast Asia—from CARSOME, Colgate-Palmolive,, MessageBird and ZALORA Group—on how marketers are building a seamless customer buying journey with channels that adapt and bridge silos on 'Omnichannel Journey Mapping: Connecting the CX Dots in 2023.' To get on-demand access, register HERE!

  • Where can the best-in-class automation strategies take your email campaigns? Join marketing leaders from Allianz PNB Life, Coinhako, and MessageBird discuss brand-led email marketing strategies this June 21, 2PM SGT at 'Programmable Emails: Connecting the CX Dots in 2023.' Register now for FREE!