Singapore – Advertising and public relations agency Publicis Groupe in Singapore is taking on a unique endeavour to show its commitment to sustainability and conservation. The communications firm has recently announced the symbolic adoption of Simba, a two-and-a-half-year-old African Lion, at the Singapore Zoo.
The agency has long been championing conservation and sustainability. In 2020, it formed a Space, Sustainability, Cohesion, and Wellness community, and across 2021 and 2022, it achieved the Singapore Environment Council’s Eco-Office certifications for its office spaces. This time, it takes a stride in being an inspiring example for wildlife conservation.
The choice to adopt a lion goes back to how the animal has always been a key part of Publicis Groupe’s visual identity, with the head of a majestic lion embedded in its Logo.
“So, when the time came to think about how the team could play a role in wildlife conservation, adopting Simba felt like a natural fit,” said the agency in Singapore.
During the adoption ceremony at the Singapore Zoo, Publicis Groupe Singapore was presented with a certificate of adoption and unveiled a commemorative plaque. The leadership team were also joined by employees and their families who were part of the adoption ceremony. Further to this, the agency shared how they were engaged through an interactive session with Simba’s keeper, who shared insights into the lion’s birth, personality, and dedication required to care for him.
Following such initiative, Publicis Groupe Singapore will be offering employees more opportunities to visit Singapore Zoo and learn about Simba and other animals that call the wildlife park home. The intent is to help employees and families to gain a deeper appreciation for the importance of wildlife conservation and a sense of pride in being part of a company that values conservation.
“Our adoption of Simba reflects our shared responsibility to protect the planet’s precious resources and understand the importance of wildlife conservation,” said Amrita Randhawa, CEO of Publicis Groupe Singapore & Southeast Asia. “We are proud to support Mandai Wildlife Group’s conservation efforts and honoured to be part of Simba’s future – he already feels like a part of the team!”
Publicis Groupe’s Simba is the first lion cub in Singapore that was conceived via assisted reproduction at the Mandai Wildlife Group’s Wildlife Healthcare and Research Centre. As the only offspring of his father, Mufasa, Simba plays an important role in contributing to the genetic diversity and sustainability of African Lion populations in zoological institutions. Publicis Groupe Singapore’s adoption will boost ongoing efforts to ensure its health and well-being.
